FOOTWEAR SHOWS - SNEAK PREVIEW
It’s the Autumn/Winter 2011 show season this month, with PURE at London Olympia from 13-15 February, closely followed by MODA, so we’ve gained sneak previews of the footwear shows, gleaning insight into what’s likely to be flying off your shelves in 2011 and beyond
Legero - Superfit Winter 2011
Winter has really gripped Britain and Ireland over the last 2 years and looks set to continue in 2011. This has led to a high demand for warm lined waterproof boots. Austrian brand Superfit have a large collection of these boots for boys and girls in their AW11 range. All boots are offered in sizes 21-42, with warm wool linings and removable insoles combined with the GORE-TEX® PRODUCTS waterproof membrane. All of this makes for the ideal footwear to keep kids dry and warm when having to go out in the extreme weather. Superfit will be showing at MODA 20th – 22nd February 2011 on stand S28 and at BROGA (Ireland) 27th – 28th February 2011.
Superfit Back to School 2011 The Superfit 2011 Back to School collection for 2011 is available in sizes 25-43. There are 7 styles for Boys & 6 styles for Girls with a white unisex gym trainer also available.
All styles are produced in Nappa uppers with PU outsoles, 4 styles include the GORE-TEX® products membrane which is guaranteed 100% waterproof & breathable. Orders can be placed now for delivery from the beginning of June 2011. Superfit will be showing at MODA 20th – 22nd February 2011 on stand S28 and at BROGA (Ireland) 27th – 28th February 2011.
Contact Marcus Baker MSSF on +44 (0)7775 995547 or at
marcus.baker@
legero.com and visit
www.superfit.co.uk for more details about the brand
Glass Footwear - Mel Collection
The optimism of the Brazilian people is reflected in the ‘Mel’ collection which is full of energy and vibrant colours. The collection is adorned with beautiful detail such as butterflies, bows and hearts. The bright and subtle colours make Mel wearable for any occasion. Available in six different styles, this collection is made from unique PVC known as Mel-Flex; this special plastic is very flexible and soft making the shoes very comfortable. The plastic is cleverly designed to allow the foot to breathe. The Mel-Flex allows the collection to offer a huge choice of colours which has an almost patent shiny finish. Made from sustainable sources and 100% of
materials can be recycled. It is produced by ethically
friendly company ‘Grendene’ which take pride in looking after their employees and the environment. Mel will prices start at £18 RRP. from
www.melshoes.com/www.glassfootwear.co.uk. Glass Footwear will be showing at Pure 13th - 15th February & MODA 20th – 22nd February 2011 Stand T19.
Contact:
emma@glassfootwear.co.uk or 07407 732838 30 • FOOTWEAR TODAY • FEBRUARY 2011 Josef Seibel - Style with Comfort!
Bridging the gap between style and comfort for over 100 years, Josef Seibel is a master at producing beautiful footwear to put that extra ‘spring’ in your step.
For Autumn 2011 new materials and progressive units will keep the brand on track to widen its appeal with styles incorporating biker looks and metal work. The dressier elements of the range continue to develop to allow Josef Seibel comfort to be worn in so many environments. Defined heels with metalwork detailing complement clean lines and simple designs.
But don’t forget the core range; styles such as Alison with adjustment, fit and comfort in interesting leathers provide the necessary product to meet a demand for Josef Seibel’s key consumer.
Trade prices for Josef Seibel range from £25.21/¤30.22. Autumn/winter 11 ranges will be launched at MODA Footwear, Birmingham 20th-22nd February. Stand Q21 and GDS, Dusseldorf, 16th-18th March. Hall 6, Stand A03.
Contact: 01603 307860 or email
enquiries@josefseibel.co.uk. or visit
www.josefseibel.co.uk
Romika Autumn 2011 – On Trend, in Comfort
What a season stockists of the Romika brand have experienced this autumn with reports of some of the strongest performing product within quality independents, multiples and department stores! Repeat orders of the brand have increased by an incredible 302% on the previous year and could have moved far beyond this if stock had allowed. Romika’s functional yet fashionable winter boots led the march on the UK and Irish footwear markets this autumn with unique products such as Polar 02 and Colorado 118 - waterproof, washable and with prices starting at just RRP £65/¤80! The huge success experienced by the brand continued into everyday comfort casuals - lightweight yet durable, comfortable yet smartly fashionable. Products including Citylight 03 and Citlylight 07 merge great looks, feature leathers and fashion influences with experienced comfort shoemaking.
The use of polyurethane units, of which Romika is a pioneer, offers lightweight, flexible, shock absorbing and immensely hard wearing soles. Quality, deep foot beds provide immediate and long lasting comfort directly under foot. High grade leather uppers wrapped around superb fitting lasts, complete the comfort proposition. Romika trade prices range from £25.21/¤30.22. The new ranges will be launched at the key footwear shows at MODA Footwear, Birmingham 20th-22nd February, stand Q18 and GDS, Dusseldorf, 16th-18th March, Hall 6. Stand B06
Contact Romika on 01603 307860, or email
enquiries@romika.co.uk or visit
www.romika.co.uk
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