PURE PREVIEW
Footwear and Accessory Preview 13-15 February 2011
T
he February edition of Pure London will not disappoint with an array of new and returning footwear and accessory brands. Situated on the Upper Level of London
Olympia, the Accessories and Footwear sections will allow buyers the chance to source products alongside seasonal clothing trends. With 88% of buyers to Pure London interested in the Accessories and Footwear, February will see the largest selection of handcrafted jewels through to leather clutches, printed scarves and bespoke hats. Pure London will also be showcasing a range of
Premium Accessories which will sit in the Upper Gallery complementing the womenswear brands in Pure Premium. New to the show, Tatty Devine, Bernstock Spiers, antoni & alison,
St.Erasmus and Mimi will all be showing under the Accessory Central Showroom, a must see! “Pure London has improved season on season,
we used to come for accessories and to buy from existing brands, but now the offering has expanded so much we now come to source new collections. I have been very impressed with the Premium section, there are some beautiful brands.” Commented Deryanne Tadd of The Dressing Room, St. Albans at the August 2010 show. Israel’s Leading costume designer Ayala will be
new to the show sitting alongside regular favourites Anna Lou of London, Lola Rose and Ruby & Ed all in Premium Accessories. Luxury leather brand Bobelle London will
present their ‘Envelope’ and ‘Dusty Pink’ collections. Each bag is hand made using luxurious eel skin leather. Also in the main Accessory Hall, Mischa Barton, Calvin Klein Accessories, Ri2k, Alison Van Der Lande, Design Six, Suzy Smith, Zandra Rhodes bags and chosen designer for the royal wedding, Vivien Sheriff we all return with their latest collections. February will see the largest collection of young
fashion ever with Pure Spirit taking over Earls Court. To tie in with the expansion and help buyers source young fashion accessory brands, Funky & Fresh will also be situated in its new home of Pure Spirit. The section will house must-have accessory brands for the cool, trendy fashion retailer.
32 • FOOTWEAR TODAY • FEBRUARY 2011 Showing for the first time in the UK in the Design
Led section, is ethical brand Veja. Their shoes are made from natural latex rubber, vegetable-tanned leather and organic cotton. Through their sourcing of local organic cotton, Veja supports two cooperatives of small producers.
Pure London's Footwear returns to Olympia in
February for another strong season on the upper level. Dedicated to designer and contemporary footwear brands, the hall is split into two areas; Trend led and Design led with new low walling around the extended footwear section allowing buyers to better view all the brands available at the show see
Suzy Smith Also in the Design Led section, French brand
Accessoire Diffusion,
c.doux, Love from Australia and Arche will be on show for visitors to browse. Rae Jones, a footwear label from shoe trend specialist and textile designer Rachel Jones, is another brand not be missed. With a decade’s experience forecasting key trends for the international fashion footwear industry, Jones has used her extensive insight to create her own slick yet eclectic footwear brand. Unusual materials and juxtaposition is a Rae Jones signature: tumbled grains and high shine leathers with suede, together with sophisticated colour combinations in Design Led. Over 40 new footwear brands will be
showcased under in Pure Footwear including prestigious brand Frye. The brand remains true to its heritage and vintage American roots with finely crafted, fashionable boots, shoes and handbags featuring rich leathers and quality hardware. The brand has a huge celebrity following with the likes of Miley Cyrus, Gwyneth Paltrow, Jake Gyllenhall, Alexa Chung and Anne Hathaway all spotted wearing their design. Pertti Palmroth will be the first brand from Finland to exhibit at the show. Known for luxurious materials and fashionable designs the focus is on exclusive footwear made of soft leathers and warm lamb skins along with the famous all-weather boots. Other inspiring new brands to the UK at Pure Footwear include Looky, Minnetonka, Sanita, Miz Mouze, Unleashed, Melissa and Ravel. FICE, the leading Spanish Footwear Association, will be bringing a range of brands including Audley, Chie Mihara, Hispanitas, Sixty Seven, Alma en Pena and New Rock. Accessories and Footwear are now essential to
complete the Autumn/Winter 11 wardrobes, and complement the womenswear collections at Pure London. Buyers can’t fail to fall in love with the clothes, accessories and footwear, providing plenty to entice customers into their stores.
Contact:
www.purelondon.com
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