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Zone of opportunities

The Innovation Zone will highlight cutting-edge products designed to offer hirers new revenue streams. We explain the selection process and preview the finalists.

New products are the lifeblood of any progressive industry, and so the response to the call for entries to be considered for the Innovation Zone at the Executive Hire Show proves that suppliers have continued to develop exciting additions to their ranges specifically for the hire industry.

With 36 eligible candidate products, choosing the shortlist of Finalists to be displayed at the Show made for a challenging and thoroughly absorbing day for the judging panel, which comprised Andy Connor, Supply Chain Director of Speedy Hire, which is sponsoring the Zone, John Davies, Director of Hire-It! Kidderminster which won the 2010 Passionate Hirer Award, Steve Hitchen, MD of One Stop Hire, Richard Coffey, MD of Supply UK Hire Shops, and EHN Editor Alan Guthrie.

Entries ranged from compact plant, grounds care machinery and access equipment, to power tools, software and technical manuals. This in itself demonstrates the breadth of equipment and services that will be unveiled at the Show, making your attendance essential.

and it is pleasing to see so many suppliers developing solutions that meet hirers’ needs.” Similarly, John Davies said, “I know that I could generate business from many of the products I have seen today. We know our customers and what they are looking for, and it has been great to have a preview of new equipment that will meet their needs.”

“The Zone is a terrific opportunity for suppliers to highlight their ground- breaking products,” added Steve Hitchen. “And the response shows that there is genuine innovation in terms of product development. I can’t wait to see the Finalists displayed in the Zone.” Richard Coffey was similarly enthusiastic. “I have basically come away with a shopping list of products that I want to see and find out more about when I visit the Show. I am impressed by the diversity of products submitted, and all hirers should make sure they attend the exhibition and see what’s new.”

The judges: from left, John Davies, Andy Connor, Steve Hitchen, Richard Coffey and Alan Guthrie.

The panel ultimately selected 13

With so many worthy entries, selecting the Finalists had to be done diligently. Overall, the judges looked for products incorporating genuinely new technology and design advantages, and which addressed issues that hirers and end users are concerned about.

“As part of the evaluation process, the panel considered the practical benefits that these innovations could achieve in terms of key areas such as Health & Safety, energy efficiency, environmental awareness, machinery servicing, and compliance with regulations governing equipment usage,” said Andy Connor. “This will be the best Zone yet


Innovation Zone Finalists, which are summarised overleaf. Visitors to the Show can vote for their favourite product by simply leaving a business card in the ballot box beside their chosen item. Each voter will also be automatically entered into a prize draw to win £500. The winning exhibitor will be announced at on the last day of the Show at 3pm and will be presented with the Speedy Innovation Award.

Make sure you attend the Show and see these, and other, products that you could add to your fleet and create new revenue opportunities. Since its inception, the Executive Hire Show has described itself as the exhibition where Passionate Hirers meet Innovative Suppliers, and this year’s event will provide the platform for these latest ground-breaking products to be displayed and discussed.

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