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How to… exhibit at World Routes


Gatwick and Manchester airports share how they each made an impact with their impressive Hosted Networking Stands in Vancouver.


T


he sheer variety of food, drink, hospitality and entertainment on offer in the Networking Village in Vancouver was truly outstanding


but how did two of 2010’s most distinctive stands – Gatwick and Manchester – make the most of their investment?


Have clear objectives For Gatwick, this was the fi rst time it had exhibited at a Routes event as a stand-alone London airport and its key objective was to communicate a new voice and personality developed under new ownership. To achieve this, Gatwick had one of the largest Hosted Networking Stands in the Networking Village and used ‘gravity defying’ illusionists to create a buzz around the stand.


“Gatwick is doing things differently and our idea for illusionists and the streamliner was something we had never seen before. We knew the delegates would enjoy the entertainment,” says Gatwick’s media relations manager, Andrea Hopkins. For Manchester, the stand was a joint proposition with the airport and its economic development agency, Marketing Manchester. Its main aim was to showcase the city and region,


CREATE A BUZZ • Advertise in targeted media – Routes News and The Hub


• Use fl yers at the event itself • Email key delegates personal invitations or presentations in advance on Routesonline


www.routesonline.com


Gatwick’s ‘Hanging Man’ was a massive talking point in Vancouver and ensured delegates were aware of the airport’s new brand.


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