RECOMMENDED: TRUTH OR LIES
[INFO] Released:
November 19th Format:
360, PS3, Wii
Publisher: THQ
Developer: THQ
Price: Various
Distributor: Advantage
Contact: 0121 506 9585
Truth or Lies
The latest party game is sure to get people talking with its lie detecting technology. Dominic Sacco tells the truth
THANKS TO the likes of Jeremy Kyle and Jerry Springer lie detectors have an enviable notoriety. But there is more to them than ousting cheating lovers – THQ has spotted a gap in the market for a party- focused lie detector video game. Truth or Liesallows up to eight players to take turns speaking into a microphone accessory and answer a series of questions. The fun comes when the game says whether each participant is telling the truth or lying. It uses a voice calibration system that measures stress levels in a player’s voice to reveal the honesty of their answers. With more than 3,000 questions, there are plenty of hilarious opportunities for a group
of friends or family members to experience.
THQ is clearly targeting the masses
with Truth or Liesthis Christmas – a party game that appeals as heavily to non-gamers as it does core players with families and friends.
IN THE HOT SEAT
On top of the thousands of questions the game throws at
players, Truth or Liesboasts a ‘Hot Seat’ mode that allows users to put others on the spot by asking them their own question. Truth or Lies can detect whether the person in the hot seat is telling the truth or not, adding a personalised touch to the gameplay. Truth or Liesalso benefits from THQ’s £2m Christmas marketing campaign (see right for more details on this). With its mass market focus, inventive concept and humorous party game experience, Truth or Liesis set to captivate families and friends who are looking for a fresh and fun social game experience this Christmas.
THQ’S MARKETING PLAN
THQ is spending £2m to reach kids, family and casual audiences this Christmas. Its ‘Great Games, Great Value’ campaign promotes ten family- friendly titles including Truth or Lies. Other titles in the push include Megamind, The Biggest Loser, Worms, Marvel Super Hero Squad and more.
The campaign is running
throughout November and December, building up to November 19th when most of the games hit shelves. While the majority of advertising is on TV, THQ has also been working closely with retailers to tailor their promotional materials to suit their needs.
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