MEDIA & MARKETING
CAMPAIGN OF THE WEEK Assassin’s Creed: Brotherhood
The latest Assassin’s Creed stalks onto shelves next week, and Ubisoft has armed it with a strong marketing plan
Ubisoft has a big station takeover planned for its outdoor promo activity
[INFO] Released:
November 19th
Formats: 360, PS3
Publisher: Ubisoft
Developer: Ubisoft Montreal
Price: £49.99
Distributor: Gem
Contact: 01279 822800
PRINT
Specialist ads promoting the PS3 multiplayer beta started in August. This spread to mainstream publications last month and will continue through November. Brotherhood-branded LoveFilm envelopes – pioneering augmented reality into their design – will be in circulation at launch.
ONLINE
Following a successful campaign leading up to the launch of the Beta, online advertising has ramped up again in the run up to launch. The mainstream campaign will span a host of websites such as MSN, Yahoo, 4oD, FHM and Spotify.
TV/MEDIA
The first round of TV adverts aired during the World Cup way back in June. A launch campaign started on October 20th and will run through to December. The first 60-second spot aired during the Inter Milan vs Tottenham match, a game that was seen by 3.8m.
OUTDOOR/OTHER
Premium advertising has been secured across key sites in London during November. Public trials have taken place at key consumer events such as Eurogamer Expo and MCM Expo, with the game sponsoring the latter. HMV Gamerbase activity has also been planned for launch.
REVIEW SCORES MCVprovides the most important average review scores of the last few days – all sourced from Metacritic 88
Red Dead: Undead Nightmare 360 Rockstar
85
Football Manager 2011 PC
Sega 82
GoldenEye 007 Wii
Activision 67
Pokémon Ranger: Guardian Signs DS
Nintendo 63
James Bond: Blood Stone PS3
Activision
MEDIA WATCH: KINECT
The buzz behind the biggest launch of the moment
“Make sure you test it out at the earliest opportunity. Believer or cynic; hardcore or casual, it’s impossible to judge Kinect fairly until you’ve experienced it. I just envy you that first magic encounter. You might not be touching anything at all - but I bet you’ve felt nothing quite like it.”
Tim Ingham 12 November 12th 2010
“What it all boils down to is value, and that is where we think Kinect’s biggest challenge lies. At $149.99 [Kinect] is a tough sell. It may sell very well to families and casual players, but for more traditional players, the cost of admission may be too steep.”
Scott Lowe
“Many of Kinect’s initial sticking points are down to software design, not hardware. Microsoft [is] pioneering new gaming hardware that feels mature and considered. It presents a convincing argument for a future in which Kinect will have a meaningful presence in any living room.”
Anonymous Staff Writer
“If you’re excited at the prospect of Kinect, or simply love new gaming hardware, you should absolutely pick a unit up. There are some good, if not great, games available right away, and it’s a wonderful family toy. If you’re a floating voter, you should wait.”
Oli Welsh
www.mcvuk.com
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