RECOMMENDED: RAVING RABBIDS TRAVEL IN TIME
SINCE RAYMAN introduced the industry to his Raving Rabbids in 2006, the odd creatures have certainly got around. They’ve made the transformation into toys and clothing, appeared in Renault TV ads and are even responsible for spawning Ubisoft’s huge Just Dancefranchise. Now they’re going through time and space. Raving Rabbids Travel in Timeis a Wii party game that sees the Rabbids try to conquer history. It features new mini-games, multiplayer and utilises Wii MotionPlus for increased accuracy. “We are going back to the party games which made the brand famous,” Ubisoft brand manager Ombeline Wallon tells MCV.
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In the UK, the Rabbids have sold over 1.3 million video games since their first appearance.
“In the UK, the Rabbids have sold over 1.3 million video games since their first appearance and we expect our new title to build on this solid base. Recently, the brand has also started to attract partners outside of video games which enables us to multiply touchpoints with consumers, therefore increasing the Rabbids’ fame. The Rabbids brand is certainly gaining momentum.”
PARTY TIME Travel in Timehas over 20 mini- games. Ubisoft is focusing on a richer experience rather than in previous instalments. Up to four players can play simultaneously and for the first time gamers can compete with friends online, share scores with the community and compare in-game trophies. The game is also being backed by a huge marketing campaign to ensure it has maximum consumer exposure. Wallon explains: “We are spending around £1 million this year to support the new Raving Rabbids game as well as the figurines and the franchise. Our marketing campaign is primarily targetted at children and their parents, on TV and online.”
November 12th 2010
Raving Rabbids Travel in Time
Ubisoft lets its Rabbids off the leash again in Wii party game Rabbids Travel in Time. Dominic Sacco looks at what’s new for the franchise
www.mcvuk.com
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