RECOMMENDED: DEF JAM RAPSTAR PLATINUM PLAQUES
Def Jam Rapstar’s track list is full of anthems. MCV picks the best
2Pac ‘I Get Around’
50 Cent ‘Get Money’
Dr. Dre ‘Nuthin’ but a ‘G’ Thang’
Kanye West ‘Gold Digger’
Ludacris ‘Stand Up’
Public Enemy ‘Fight the Power’
Salt-N-Pepa ‘Push It’
Snoop Dogg ‘Gin & Juice’
The Notorious B.I.G. ‘Big Poppa’
Wu Tang Clan ‘C.R.E.A.M.’
MARKETING STAR Def Jam Rapstar’s £1.2m marketing campaign includes the following:
TV
Ads will appear on C4, E4, T4, Five, Sky 1 and 2, Sky Sports, Bravo, Dave, Virgin 1, FX, Comedy Central, MTV, Kiss, Box, Flava, AKA, 4 Music and Viva.
www.mcvuk.com
ONLINE
60m unique users will be targeted with advertisements running across Facebook, YouTube, Google, Xbox Live and specialist websites.
OUTDOOR
A 20-date university and key cities club tour is underway, along with a school competition in association with the National Literacy Trust.
OTHER
Millions of radio listeners will be targeted, while ads will appear on phone boxes, on roadside 6-sheets and on the London Underground.
November 12th 2010 65
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