NEWS
“There is a line – and all the indie video game stores know that this time Microsoft has crossed it.” One retailer sounds off on Kinect shortages p22
UK market suffers October slump
10.6 per cent fewer games sold last month than during the same period in 2009 FIFA takes chart crown Xbox claims larger slice
by Christopher Dring
FIFA 11 may have broken records last month, but it couldn’t stop the UK market from suffering a year-on- year sales dip.
The number of games sold last month was down by 10.6 per cent compared to October 2009. But market value held steady, down by just 1.24 per cent.
The biggest seller was
FIFA 11by a long way, with Medal of Honorin second place. The success of both EA titles made the publisher comfortably the most successful last month. In terms of value EA took 32 per cent of the market; in terms of unit sales it accounted for 27.2 per cent. It was also another triumphant month for 360. Microsoft’s console claimed
40.6%
Xbox 360’s share of the games market in October
an incredible 40.6 per cent of the money made by games. In unit terms it holds a third of the market. PS3 takes second place,
with 25.4 per cent of the market in terms of units and 30.1 per cent in value terms.
FIFA 11was unsurprisingly top this month, followed some way behind by Medal of Honor. It was a good month for Nintendo as well, with two games in the Top Ten, while Bethesda shot up the rankings courtesy of Fallout: New Vegas.
1. FIFA 11............................................................................................................EA 2. Medal of Honor..........................................................................................EA 3. Fallout: New Vegas...................................................................Bethesda 4. Just Dance 2......................................................................................Ubisoft 5. Pro Evolution Soccer 2011........................................................Konami 6. Fable III............................................................................................Microsoft 7. Professor Layton and the Lost Future...........................Nintendo 8. Wii Party.........................................................................................Nintendo 9. F1 2010....................................................................................Codemasters 10. Dead Rising 2..................................................................................Capcom
ASSASSIN’S CREED TAKES OVER OXFORD CIRCUS The next blockbuster release of the year, Assassin’s Creed: Brotherhood, hits shelves next week. Ubisoft is backing the title with a major ad take-over of Oxford Circus tube. Created in collaboration with agency Freeform.London, the creatives feature video screens and giant posters throughout the station.
OCTOBER TOP TEN
Licensed 4U adds direct-to-retail distribution by Dominic Sacco
THE SALES firm headed by industry veterans Adam Prichard and Roger Large is now offering a direct-to- retail service.
Licensed 4U’s new service offers foreign publishers and developers a cost-effective route into the UK marketplace.
6 November 12th 2010
It has already signed MSL Benelux to release DS versions of Tropical Lost Island, Casual Classicsand Mysterious Adventures in the Caribbean– all due on November 26th.
These will be followed by
PopCap Games’ DS titles Bejeweled Twistand Bookwormon January 28th, 2011.
“
This is ideal for new partners who wish to expand their UK presence.
Adam Prichard, Licensed 4U
Licensed 4U was formed by Prichard and Large in 2008. They’ve now hired sales professional Luiz Ferreira to work with Large and manage the day-to-day UK business as it ‘aggressively’ grows its offer. Prichard told MCV: “After the success we’ve experienced representing quality publishers over the
past two years it makes sense for us to offer a direct-to-retail service for current and new partners who wish to expand their presence in the UK. “We are excited about our line-up and have more announcements to make in the near future.” Licensed 4U: 020 8941 8877
www.mcvuk.com
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