Official Show Daily • Cygnus Graphics Media
GRAPH EXPO • October 5, 2010 ■ 37
Expanding Custom Signage Capabilities M
MPS installs Meadows Publishing Solutions DesignMerge software to meet client challenges
ulti Packaging Solutions’ (MPS) network of print and packaging compa- nies includes a division in
Indianapolis formerly known as Hill- top Press. Express, a department within MPS-IN, specializes in on-demand, fast-turn digital and variable print. Recently, MPS-IN installed Mead-
ows Publishing Solutions’ (Booth 113) DesignMerge to help it meet client challenges while expanding its business
ent signs for multiple locations daily. The scenario today includes more than 100 different product signs in various sizes and materials, all customized and shipped to dozens of markets weekly.” DesignMerge fit MPS-IN's custom-
er’s application perfectly. There was a need to interface with QuarkXpress artwork, and be compatible with Xerox DocuColor printers. Much of the
graphic content of each sign was photo- graphic or contained design elements, as well as type. The application had to interface well with customer data, as well as the Fiery RIP on the digital printers. “Over the last several years, DesignMerge has retained its strength and flexibility in an ever changing world of technology offerings,” says Coleman-Valdettaro. “It continues to
be the ideal variable solution for this complex customer application.” The program’s success led to variable sales binders and promotional mate- rials—customized to the individual location’s pricing and product offering. Many products have transitioned from conventional press runs to on-demand orders. Currently, 80% of the digital work printed at MPS-IN is variable.
opportunities. Meadows Publishing's variable customer offering had to be easily presented and understood by non- data-oriented clients. Using Design- Merge to create variable graphic images in QuarkXpress files helped to sell the concept, employing big-impact mes- sages to a specific customer audience. “One customer had been struggling with the need for customized signage featuring a variety of products and pricing in more than 2,000 sales loca- tions,” says Beth Coleman-Valdettaro, director of digital technology at MPS- IN. “Meadows Publishing designed a customer-specific solution using the client’s data to create consistent art- work templates, variable signage and digital prints, customized down to the location level. The original application in 2004 was designed to do 16 differ-
Automatic Finisher
R
ollem (Booth 624) is intro- ducing its Champion auto- matic 2D finisher, an entry- level, bi-directional, slit,
scorer, trim and perforating system for photo cards, postcards, and greeting
cards. A live demo showcases two- up greeting card press sheets finished in one process. Designed for compa- nies with high volumes that require a smaller footprint, the 2D finisher offers bi-directional process slitting. It elimi- nates guillotine cutting and the need for additional manpower, delivering a press sheet to finished product in one step.
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