Official Show Daily • Cygnus Graphics Media
“Think Print Plus” Advises InfoTrends
InfoTrends. After discussing economic and industry conditions, InfoTrends President Jeff Hayes encouraged print- ers to stop neglecting marketing. “Take advantage of vendor support,” he urged. Hayes also discussed integrated graphic
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itney Bowes Inc. (booth 3601) announced the Intel- liJet 30 Printing System, which, in 2011, will have an optional 600 feet per minute print speed and a new 20.5" web format, providing up to 300% greater productivity over traditional systems. Pitney Bowes is taking orders for the IntelliJet Systems, with deliveries of 30" wide, 400 feet per minute systems beginning in late 2010. The IntelliJet 30 provides integra- tion of printing and mailing processes, making it possible for large transac- tional mailers to streamline workflow, consolidate systems, eliminate pre- printed forms and enhance the value of their customer communications. Pitney Bowes and HP have collaborated on the IntelliJet line of printing systems since it was launched in 2009. “It’s not enough these days to pro- vide the industry’s leading integrated color print and mail solution,” said Tim
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bout 100 attendees assembled Monday morning for break- fast and a two-hour InfoBrief- ing from market research firm
communications businesses and alterna- tive media, citing the example of Joseph Merritt & Co., a 100-year-old, Danbury, CT, evolved printer that “gets” cross- media marketing services. Colleagues Barb Pellow covered the changing marketing communica- tions landscape, while Chris Bondy focused on cross-media. “Today’s con- sumers are always ‘on’ and in control of the messages they receive,” Pel- low observed, adding that relevancy and interactivity are keys. She also
Pitney Bowes Announces Enhancements to IntelliJet Line
GRAPH EXPO • October 5, 2010 ■ 15
shared some fasci- nating social media statistics: 500 million Facebook users glob- ally; 70 million on LinkedIn; 240 million text-enabled mobile devices; and 55 mil- lion Twitter tweets transmitted daily – that’s 600 per sec- ond! “These are channels of choice,” Pellow concluded, peppering her pre- sentation with examples of companies
such as Dunkin Donuts, Calvin Klein and Clinique, which are combining print with SMS/MMS text marketing, YouTube videos and QR codes.
Océ Debuts “Lights Out” Book Production
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Moylan, President and General Manager for Software and Production Print at Pit- ney Bowes. “We must constantly inno- vate and improve what we do because our customers are searching for new ways both to cut expenses and enhance revenues. In this first year since enter- ing the digital color printing market, we have extended the product line by launching the IntelliJet 20 in May of this year and are now making significant enhancements to the IntelliJet 30—giv- ing our customers greater flexibility and scale to meet their business printing needs today and into the future.”
Digital Document Drive Theater
Sponsored by Xplor International Schedule of free educational sessions in Booth 4449
1:15 – 1:45 pm
The Evolution of the Enterprise Information Archive Michael Johnson, DocuLynx
2:00 – 2:30 pm
PRO Production Manager Ernie Crawford, Crawford Technologies
Tuesday, October 5th 11:00 – 11:30 am Repurposing Legacy Applications for Multi-Channel Communications Jeff DeVoyd, GMC
11:45 – 12:15 pm How to Manage Your Print Projects from Mobile Devices Adam Armstrong, Solimar Systems
12:30 – 1:00 pm Save Money (and help justify color) with Piece Level Management Don Dew, InfoPrint Solutions
Wednesday, October 6th 11:00 – 11:30 am PRO Production Manager Ernie Crawford, Crawford Technologies
11:45 – 12:15 pm
Automated Document Factories Can Be Affordable Document Factories David Day, Inspectron
12:30 – 1:00 pm
Print and Paper – Being Green Isn’t Always Black and White Inger Heinke, AbitibiBowater
Baseball and football legend Bo Jackson told a packed house at the Xerox special keynote session that his mother was largely responsible for his commitment to excellence. When told he couldn’t play sports until he got his grades up, he told her he was trying. “She said try harder, and that has stuck with me for the rest of my life,” said the two-sport superstar.
or the first time in North Amer- ica, Océ showed off
its lat-
est book publishing combina- tion, the Canon imagePRESS
C7010VP and the Océ Varioprint 6320. “The Océ On-demand Publishing Solution automates book printing and reprinting through software and accel- erates the transition to ‘lights out’ book production,” said Francis McMahon, Océ VP of marketing for the Production Printing Systems Division.
Customers can streamline book- printing processes by ensuring that jobs start and finish on time, with less waste and downtime, while minimizing pro- duction costs and maximizing revenues, according to McMahon. The system can produce finished books using cov- ers and color inserts printed on the C7010VP system. When printing book blocks, the 6320 delivers the highest level of productivity in its class. In a typical run of 6x9" books averaging 300 pages on 150 sheets, it demonstrates its productivity by producing 2,950 book blocks in a three-shift operation. Océ also announced new finishing including the new Inte-
innovations
grated Punch and Fold System which provides increased flexibility and a reduced footprint in combining mul- tiple punch requirements with complex V and Z folds. The new Océ Press Go! Program is designed to address challenges faced
Océ’s VP Francis McMahon spoke on automated ‘lights out’ book production.
in a wide variety of market segments. It takes a multi-faceted approach in business development which combines proven tools, including printed materi- als, webinars, videos with live ses- sions, and collaborative activities.
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