Must See ‘ems • pg. 4


NAPL Study • pg. 14


InfoTrends • pg. 15 October 3 – 6, 2010 McCormick Place Chicago, IL USA SHOW DAILY


UPCOMING EVENTS


Group M's Rosemarie Monaco presents "Printer-Marketer Magic: A Plan for Growing Your Business" seminar today at 2 p.m. in room S404bc.


International Speaker Program features “Brazil, Mexico and Beyond – Opportunities and Challenges” today at 4:30 p.m. in room S103cd. Hear from three experts in these exciting Latin American markets. A networking reception will follow the panel discussion. For more details and to register, contact Pernilla Jonsson of the NPES Global Team at 312-791-6730.


IPMA and In-Plant Graphics are sponsoring a free presentation titled, “Integrated Marketing—The Next Step for In-Plants” today at 11:30 a.m. in Room S504abc, McCormick Place South.


Pitney Bowes presents "Secrets of Successful Mailing," a free session in room S404bc starting at 12:30 p.m. today. Chris Giles, VP, Solutions and Competitive Marketing, Pitney Bowes will be speaking.


The GREENspace Theater will feature “Ahead of the Climate Wave: Carbon/GHB Basics for Printers” starting at 11 a.m. on Wednesday, that will teach the basics of carbon accounting and how legislation and the voluntary market will affect your business.


CAREER AWARENESS DAY! Graphic Arts Education Foundation (GAERF) to host Career Awareness Day for high school students and teachers on Wednesday starting at 10:30 a.m. in the McCormick Place Grand Ballroom.


twitter.com/graph_expo: While at GRAPH EXPO, please use hashtag #graphexpo when tweeting about the show.


By Mark Vruno


Tech Powers Show Sales C


a-ching: The proverbial cash register bells were ringing loudly at GRAPH EXPO, as a dormant buyers’ market awakened in Chicago. As of press time Monday afternoon, capital equipment and


software sales already were brisk—and the show wasn’t even half over. “The quality of this year’s attendees is excellent,” praises Mark Eisenschenk, president/CEO of Xitron, which provides prepress and pressroom solutions. “We’ve been giv- ing demonstrations to serious and qualified prospects.” “People are starting to spend money,” acknowledges Bill


Van Buskirk, xpedx National Sales Manager of Prepress, Small Press and Postpress. “They were waiting out the eco- nomic downturn, and are now realizing that, to grow their business, they have to invest in new technology—or they’ll be put out of business. “We are very surprised with the level of traffic,” Buskirk


adds. “Yesterday and today we received a large number of orders. In years past, we would know, more or less, who was buying at the show; but this year, every order we received over the last two days we weren’t expecting—and that is what is surprising. There has been a big change here.” New tax incentives are definitely happening, and credit is loosening, as banks and leasing companies become more willing to work within the industry again. Some highlights:


Goss execs celebrate 2nd Sunday Press sold to Japs-Olson. Aditya Chinai, managing director of short-run book


manufacturer King Printing Co., Lowell, MA, signed on the dotted line for a Muller-Martini SigmaLine modular, inline finishing system for on-demand, digitally printed pages. Kelmscott Communications, Aurora, IL, became one


of the first print service providers in the U.S. to purchase Xerox’s new iGen4 EXP press, featuring new prepress and finishing capabilities and the industry’s largest digital cut- sheet solution.


(continued on page 62)


GRAPH EXPO 2010: A Magnet for Industry Organizations


S


ome of this year’s co-located events have been here before. Others are here for the first time. Whether newcomers


or ‘alumni,’ these organizations clearly recognize the value of co-locating at GRAPH EXPO 2010.


Kodak’s Michele Laird-Williams,


who serves as Executive Director of the Graphic Users Group Association (GUA), calls the decision to hold its event at GRAPH EXPO a great opportunity. “Our members get to see what is new in the industry and what Kodak is offer- ing at the show, such as Prosper workflow solutions, Market Mover, and the new Nexpress. We are looking to expand the membership in GUA because we think users groups are an important resource. Co-locating with GRAPH EXPO 2010 gives us the opportunity to reach out to non-members who are in attendance.” “For us it is really a no- says Keith Kemp,


brainer,”


KBA Users Group was one of 20 organizations to co-locate its event at GRAPH EXPO 2010.


NAPL board Chairman and former Chairman of NAQP.


INSIDE DAY 3 Vision 3 Summit ..................... page 8


NPES Focuses on International Markets ................................ page 20 Exhibitor List ........................ page 30 Floor Show Map ................... page 32


Offset and Digital ................. page 38 Web-to-print Solutions ......... page 56


TUESDAY, OCTOBER 5, 2010


By Bob Hall


“Co-locating NAQP’s Owners confer- ence immediately prior to GRAPH EXPO has always had a positive effect on our conference attendance. NAQP members get to have a full conference educational and social slate and then


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