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The regular survey data collated by the Gambling Commission suggests that participation in gambling is dropping and the National Lottery is the driver of remote gambling.


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GAMBLING PARTICIPATION BY GENDER AND AGE Year to


All respondents male respondents


2006 2007 2008 2009 June 2010 7.2% 8.8% 9.7% 10.5% 10.5%


female respondents 5.0% 6.0% 7.8% 8.0% 8.4% 18-24 year olds 25-34 year olds 35-44 year olds 45-54 year olds 55-64 year olds 65+ year olds


Source: Gambling Commission


9.6% 11.7% 11.7% 13.1% 12.7% 11.5% 14.1% 13.7% 12.0% 13.2%


11.5% 13.1% 15.7% 16.8% 17.8% 9.6% 11.3% 12.5% 13.4% 12.5% 5.2% 8.4% 8.4% 10.5% 9.8% 4.5% 6.0% 6.4% 8.5% 8.1% 2.7% 2.2% 3.4% 3.5% 3.9%


RESEARCH


he UK Gambling Commission has released statis- tics on the preva- lence of


gambling in the country showing over half the pop- ulation had gambled in the previous month. Over the 12 months to June 2010, 54.9 per cent of the 8,000 adults surveyed said they had par- ticipated in at least one form of gambling in the pre- vious four weeks, this is slightly down on the 2009 calendar year figure of 55.2 per cent.


The most popular gam- bling activity found by the study was National Lottery tickets (45.8 per cent of respondents), followed by National Lottery scratch- cards (10.5 per cent) and tickets for society or other good cause lotteries (10.0


Only 3.4 per cent of those surveyed had bet on horseracing in the past four weeks


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per cent). Betting on horser- aces, private betting and gaming with family and friends, and the football pools were the next most popular activities - 3.4 per cent, 3.3 per cent and 3.2 per cent respectively. The study also found that those participating in gam- bling were more likely to be male than female, and were more likely to be aged over 45.


The Commission has also extracted data on remote gambling participation from the study and found that over the 12 month period 10.5 per cent of the 8,000 adults surveyed said they had participated in at least one form of remote gambling in the previous four weeks. Around half of these had participated just in National Lottery prod- ucts.


This figure of 10.5% com- pares with the 2009 calen- dar year figure which was also 10.5 per cent, the 2008


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BettingBusinessInteractive • SEPTEMBER 2010 47


figure of 9.7 per cent, 8.8 per cent in 2007 and 7.2 per cent in 2006. The Commis- sion said that the growth in participation in remote gambling is explained ‘very largely’ by increased online participation in the National Lottery. If those only playing National Lottery products remotely are excluded, 5.7 per cent of respondents had partici- pated in remote gambling in the year to June 2010, compared with the same figure of 5.7 per cent in 2009, 5.6 per cent in 2008, 5.2 per cent in 2007 and 5.1 per cent in 2006.


Overall, in the year to June 2010, 8.4 per cent of respondents said they had remotely purchased tickets for the National Lottery draw in the previous four weeks (either only or in addition to other types of gambling activity).


Those participating in remote gambling were more likely to be male than


female, and were more likely to be aged 18-44. Remote gambling via a com- puter, laptop or handheld device was most popular (9.4 per cent of all respon- dents), followed by gam- bling via mobile phone (2.6 per cent) and interactive/digital TV (1.7 per cent).


Over the year to June 2010, the most popular remote gambling activity was the National Lottery draw (8.4 per cent of respondents). Betting and National Lottery scratch- cards were the next most popular with an average of 2.6 per cent and 2.3 per cent of respondents participat- ing in these activities respectively. Other lotter- ies were next (2.0 per cent), then poker rooms and tour- naments (1.5 per cent), casino type games (1.0 per cent) and bingo (1.0 per cent). For all other activi- ties, participation was less than 1 per cent.


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2Red has just announced record revenues for the first half of the year with total gross win of £7.8m, compared with £5.8m over the same period in 2009. Most of the success came from the company’s casinos which saw a 29 per cent increase in revenues, while the smaller bingo and poker operations saw revenues drop by 3 per cent and 14 per cent respectively. In February, 32Red bought Nedplay and Golden Lounge for ‘nominal consideration’ and both have now been fully integrated and generated £0.5m revenues from the period since acquisition up to 30 June 2010. CEO Ed Ware commented: “Our strong first half performance is particularly pleasing given the challenging economic conditions in the United Kingdom, which remains our core marketplace. We believe that the 32Red brand and its core values continue to provide us with the tools to penetrate the online and mobile casino market successfully. Another period of strong recruitment at reduced cost per acquisition rates since the end of 2008 gives us optimism for the prospects of the business going forwards. “The group has further strengthened its balance sheet and, having repaid all outstanding bank debt, will increase marketing spend during the second half of the year. While the focus remains in the UK, the board continues to monitor regulatory developments in Europe and the rest of the world with a view to expanding into new markets should attractive opportunities arise.”


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