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BettingBusinessInteractive • SEPTEMBER 2010 Products Penny auction software

Supplier Tain has signed a deal with Auctionbringer to provide a ‘Penny Auction’ solution to its B2B customers. The product sees customers pay to bid on items, but with each bid only rais- ing the item price by a

penny. Shark at PartyCasino 3D vision

Digital Strip’s Clive Richards said of the new 3D casino his firm has designed for 888: “We are sure their 3D casino will ex- cite existing customers, attract new ones and keep 888 one step ahead of the competition.”

NextGen Gaming has an- nounced that is releasing three games under its Slide-a- Wild, SuperBet and Se- lect-a-Play brands. Crocodopolis, Shaaark! and Unicorn Leg- end ‘capture a new level of enter-

tainment and design’.

Kerching comes to the table

IGT company Million 2- 1 is to supply Kerching Mobile Casino with its Table Games software - one application, that contains 20+ Black- jack, Roulette and

Jacks or Better Video Poker.

B2B 21

Mecca on a Gold Run P

laytech will exclusively provide Mecca-, part of Rank Group plc, with a bingo variant based on the popular television quiz show Blockbusters through Virtue Fusion Alderney. Originally broad- cast in the 1980s, Blockbusters was screened into British homes for nearly two decades. Signature elements and music are included in the game where normal bingo numbers are replaced by letters, ap- pearing on 20 trademark yellow hexagons per ticket.

On top of the standard prizes, Block- busters contains a special ‘1TG’ feature game, the ‘Gold Run’, for all players left with one to go when the final prize, either line or column, is won.Rank Interactive’s head of gaming Angus Nisbet commented: “Branded online bingo games are among the most popular on and I am sure that Blockbusters will be another success.

Experian shows off IQ G

lobal information services company Experian has launched Identity IQ, an identity verification tool aimed at busi- nesses looking to drive higher authenti- cation rates, whilst reducing the risk of identity fraud and account takeover. Experian’s Identity IQ provides elec-

tronic verification and security by asking customers a range of randomly generat- ed questions that only the genuine cus- tomer should know the answer to. These questions are not necessarily what the customer has provided answers to previ- ously, which could run the risk of being stolen.

By drawing on Experian’s consumer data, businesses will be able to validate consumer identities in real-time, have in- creased confidence in their identity, and eliminate the need for customers to carry paper identity documents or remember a password.

BetSol’s Sheer magnetism B

etSol, supplier of betting shop con- sumables, has added a new range of magnets to its product portfolio for book- makers to use either in their back office or in the front of shop. The magnets are available in a variety of types - such as skittle or disc, and a wide variety of sizes and colours in case bookmakers want their wall magnets in their own corporate colours.

Many betting shops these days are using magnetic boards and magnets to display posters and the day’s racing form because they have several advantages over regular brass tacks or pins. While they may be slightly more expensive, magnets are less likely to need replacing as they are not as useful as drawing pins to the betting shop customer.

BetSol also supplies Magnetic Drywipe Whiteboards that can be used in con- junction with the magnets behind the counter or further in the back office for staff display purposes.

Microgaming Lords it up M

icrogaming has launched a new flagship game, The Lord of the Rings: The Fellowship of the Ring. The new slot game is part of a multi-year li- censing agreement Microgaming signed with Warner Bros Digital Distribution in 2009. The company is developing a se- ries of graphic rich video slots based on this popular movie trilogy and will use ani- mation material, themes, and characters, from the trilogy of The Lord of the Rings motion pictures.

This slot game is also the first to use Mi-

crogaming’s new Cinematic Spins tech- nology, allowing gamers to see clips from the films with every spin. This allows movie clips to act as moving back- grounds behind the reels during spins providing players an unprecedented level of excitement and immersion. Win se- quences and expanding wilds also use cinematic clips, instead of traditional ani- mated graphics. The slots feature famous scenes from the film.

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