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30 B 2 B “”


...we now have the front end player engagement content and


experience...


software to provide a robust, highly interactive and fun player


Michael R. Chambrello President and CEO of Scientific Games


agerWorks, the online and mo- bile subsidiary of Internation- al Game Technology (IGT), has signed a deal to supply on- line game content to UK bookmaker, Bet- fred. Recognised as one of the world’s biggest independent bookmakers with over 800 shops in the UK, Betfred is aim- ing to enhance its online betting and gam- ing business at betfred.com with Wager- Works games, which it will access via Wa- gerWorks platform partner Finsoft. In line with Betfred’s strategy to ex- pand its range of branded games, Betfred will add some of WagerWorks’ most suc- cessful and popular brands to its game portfolio. The initial four titles selected for the Betfred Games tab will be Cleopa- tra, Monopoly with Pass ‘Go’ Bonus, Clue-


W iGaming


Scientific Gameshas acquired GameLogic Inc, a provider of interactive marketing services for the US regulated gaming industry, including software forinternet-based loyalty


programsfor players as well as an extensivesuite ofinteractive games and other related intellectual property.


Oliver Lofthouse: Betfred deal ‘fur- ther extends our


relationship with Finsoft’


BettingBusinessInteractive • SEPTEMBER 2010


Betfred adopts WagerWorks slot games


Bookmaker Betfred has moved to enhance its online gaming offering by installing WagerWorks games through the Finsoft platform.


do and Wheel of Fortune Hollywood Edi- tion. WagerWorks director and general man- ager Oliver Lofthouse said: “I am delight- ed that Betfred has chosen to include Wa- gerWorks titles as part of its online games development strategy. As a key operator with a long established reputation for value and customer satisfaction, this agreement allows it to leverage the best games in the market and further extends our relationship with Finsoft, part of the Gtech group of companies. I am confident that WagerWorks games will add incre- mental value to Betfred and continue to give their players best of breed game con- tent.”


Nick Mounteer, operations director for Betfred Online, said “Our overall aim at


betfred.com is to continuously update our games portfolio in order to keep our players happy and playing for longer; the decision to integrate WagerWorks games was, in that respect, an easy one. Wager- Works are widely regarded as one of the top games suppliers in the market and it makes perfect strategic sense to utilise their availability via the Finsoft plat- form.” WagerWorks has also released a new roulette game entitled: ‘Player’s Suite Roulette!’ Building on the original game, the new version has improved controls, a larger playfield and a turbo mode offering quick play plus anticipation. Advancements include new roll over animations which visually describe the button function, a bigger play field and a


wider screen area allowing for a much larger wheel. Innovative power bet fea- tures include ‘spray paint’ betting where players click and drag to place strings of bets or popular predefined patterns for ‘splits’ or ‘dragon’ bets. Players can also create, store and recall their favourite bet pattern, bet directly from a comprehen- sive new history wheel and even use the optional Neighbours Bet ‘racecourse’ with an adjustable bet width.


For analytical players an expert history wheel and outside bet bar graph show the relative frequency of each number. In ad- dition, players are also shown the six hottest and six coldest numbers on the wheel with inventive sound effects im- mersing the player in an all-round enter- taining experience.


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