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26 B 2 B Sportsbook Pushing forward Players boost at PartyGaming


A new bonus structure intro- duced to eliminate unprofitable sportsbook players at PartyGam- ing meant that new player sign- ups decreased by 50 per cent but despite this, average daily players increased by 2 per cent year-on-year to 10,500.


William Hill’s Ralph Topping on its sportsbook: “It’s particularly good to see sportsbook deliver the results, but there’s more to do. [We aren’t] going to stand still for this is a programme of continuous improvement and that’s what’s driving our per- formance.”


Stakes and gross win up Successful tournament


Measured in terms of sports betting gross gaming revenues, Bwin reported almost the same results for the 2010 World Cup as for the last two major soccer events combined (2006 World Cup and EURO 2008).


An improvement in sports results contributed to an increase in Paddy Power’s online profit but sportsbook stakes and gaming gross win also grew substantially by 23 per cent and 36 per cent respectively in constant currency.


Jenningsbet will be providing betting


markets on a host of Irish sporting action


BettingBusinessInteractive • SEPTEMBER 2010


Setanta turns to


arlow-based bookmaker Jen- ningsbet has secured the con- tract to supply Setanta with a be- spoke white label sportsbook, in addition to casino and poker platforms. The Irish sports broadcaster is the latest firm to sign a white label deal with Jenningsbet, which has existing contracts in place to sup- ply Australian firm Betezy, Scottish-based McBookie, as well as Corbetts Bookmakers. The roll out of the new Setanta white label has taken Jenningsbet just three weeks, demonstrating the speed at which Jennings- bet is able to turn around such deals. Michael O’Rourke, founder and joint CEO of Setanta, said: “We are delighted to be partnering with Jenningsbet for Se- tantabet.com who will bring over 60 years of bookmaking experience to our website. We


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Jenningsbet for white label


With a turnaround of just three weeks, it is no wonder Irish broadcaster Setanta has teamed up with Jenningsbet to offer an online gambling experience.


are confident this partnership will enable us to provide our customers with a compre- hensive casino and poker service, along with a betting product offering a range of popular sports markets, many of which we broadcast across our channels.” Jenningsbet expects to announce a series of further tie-ups in the next few months. The firm’s business development director Steve Templeman said: “We have developed a business model that provides white labels with the sort of flexibility that isn’t generally available within the industry. This has al- lowed us to create bespoke white labels and the Setanta deal further reinforces our deci- sion to go down this route.”


Jenningsbet has put five white label deals in place over the last 18 months and Temple- man believes that the flexibility that the firm


offers its customers is what makes them so attractive. The white label system sees no fixed costs, but a mutual revenue share and customers retain their intellectual property rights. The company also offers bespoke in- tegrations into existing systems. Because of Jenningsbet’s background in the betting shop industry (the firm operates one of the biggest independent betting chains in the UK), it is particularly strong in its sportsbook offering and can quickly gen- erate a market on any event requested. Tem- pleman commented: “We have great flexibil- ity in the sportsbook in that if a white label customer wants to offer bets on a market that we wouldn’t normally create, for exam- ple, if Setanta wanted to take bets on a game of Gaelic football or hurling, they can just give us a call and we can generate a market


for them as long as there is enough interest.” It is not just about the sportsbook expert- ise, though, as the company also offers pre- mium casino and pokers systems developed by Microgaming and games through the OpenBet Games Suite. However, Temple- man is particualrly proud of the way the firm puts a lot of stock in customer service: “When Jenningsbet first went online it was as a white label customer of another provider, so we know what it is like to be de- pendent upon suppliers. We understand what our white label clients want because we’ve been in their shoes. We want to give our customers the flexibility to operate their online businesses without being con- strained by their suppliers, which happens more than you’d expect in the white label sector.”


Action Images / Paul Harding Livepic


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