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22 B 2 B Retail Strategy change SIS cuts costs


Broadcaster SIS has an- nounced an 8 per cent reduc- tion in its standard data fee of £2,241.60 per annum from 1 September - a saving of £179.33 through cost savings in the SIS data collection and dis- tribution areas.


Barcrest has signed a deal to supply game content to the 7,600 terminals Global Draw in the Ladbrokes estate. Barcrest said the deal marks a new strategic direction for the firm in the LBO market.


Slice of Coral pie


Gala Coral has signed up Slice PR topromote its recent deal with the Football League. Slice will handle news generation, celebrity maximisation and direct engagement with the fans of football league clubs.


Free anti-violence seminar


Advisory company Exova is hold- ing a free Managing Violence and Aggression seminar in Manches- ter on 7 October 2010 for retail- ers to find out more about the law relating to violence in the workplace.


William Hill’s Haydn Bratt


BettingBusinessInteractive • SEPTEMBER 2010


Stonebow helps to train the trainers N


ational bookmaker William Hill has teamed up with Stonebow, People 1st’s training company, to develop a training programme to ensure its 10,000+ strong workforce are fully conversant on the implications of the Act on its business policy to com- bat underage gambling.


The company used Stonebow’s bespoke Group Training Certificate (GTC) programme to help its training managers and Area Training Officers (ATOs), who are responsible for the training and development of the company’s workforce - including the delivery of compliance training. GTC provides a comprehensive framework for trainers to deliver effective and interactive training sessions to mul- tiple groups, including active discussion, group work, prac- tical sessions and a formal assessment based on Stonebow’s national standard to ensure that trainers have


the confidence and expertise to deliver effective training. 37 of Hill’s trainers from around the country were taught how to use the GTC’s framework so they, in turn, could use this effectively for their own group training. The delegate practice sessions for managers, an integral element within the GTC programme, were all based on regulation and com- pliance and how best to deliver these messages to the work- force via group training.


Jane Blackburn, area training officer at William Hill, said: “The professional and constructive advice we got from Stonebow’s trainers was invaluable, especially when it came to delivering our own group training sessions. Given the scale of the programme we implemented at William Hill, the GTC provided us with an effective framework that resulted in our own training being well received by everyone. The evidence that our training was in fact implemented on the ground to


Compliance with the Gambling Act is one of the key issues for betting shop operators today - which is why William Hill turned to Stonebow for help.


great success is testament to the success of our framework.” The training delivered to staff included understanding the regulatory framework, the legal responsibilities of shop- floor managers and how to handle and check identification documents, as well as other regulatory requirements such as self exclusion, and money laundering.


Haydn Bratt, retail learning & development manager at


William Hill, said the company’s training managers who at- tended the programme found it invaluable. She added: “Fol- lowing the roll-out of the group training programme by our area training managers, we witnessed an 11 per cent in- crease on the success rate of our Think 21 initiative follow- ing our own mystery shopper exercise. This is a remarkable achievement and demonstrates the effectiveness of the group training programme which was centred upon Stonebow’s robust framework.”


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