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18 B 2 B Essential guide to ...

Directions to Wolverhampton:

The racecourse (postcode WV6 0PE) is located north of the city centre, off the A449 dual carriageway. From North: Exit J12 of the M6 onto A5 west. From South: Exit J10A of M6 joining M54 to J2.

Good start

Piri’s Lee Bowden launched a text rota product at BTF 2009. He said: “The right people were there and there was also a good number. The layout was perfect though and excellent for a first attempt.”

Return to form

AbetA’s Chris Latter said of the 2009 Trade Fair: “This was going back to grass roots, which I found more effective for my business. It was the right level for everyone.”

Great success Howard Chisholm represented the Bookmakers Technology Consortium in 2009: “We had a terrific day. Probably one of the most successful shows we have done to date.”


Twilight racing... and a hearty meal After the success of the 2009 Bookmakers

Trade Fair, the show organisers have confirmed that the 2010 edition, which takes place at

Wolverhampton’s Dunstall Park Racecourse on 7 October, will include a strong line-up.


Representatives from the ABB, IBA, GamCare and the Gambling Commission will be available to answer questions and address concerns from independent bookmakers and others involved in the industry. Fair hours will be from 10.30am until 4.30pm, a licensed bar and restaurants will be available during the day, plus the show offers the added attraction of twilight racing in the evening with free admission to the Premier enclosures for visitors and exhibitors alike. Dunstall Park offers free parking and hotel accommodation at the adjacent Holiday Inn.

What are you hoping to see from the Bookmakers Trade Fair?

As the industry prepares to convene at Wolverhampton’s Dunstall Park Racecourse for the Bookmakers’ Trade Fair 2010, Betting Business interactive asked the independents exactly why they make the effort to attend industry shows.

burning issues of the day are. The situation regarding Turf TV is a big concern, so it will be good to discuss it with the IBA at the venue in Wolverhampton. It should also enable me to take a look at the latest product on the market. I hope to see what the latest updates are for Category B2 gaming machines, as well as meet with machine suppliers. I will also be interested to take a look at the newest EPOS systems, to see if there are any available that are superior to the one I have in my shop at present.”

ROBERT JOHNSON Bob Johnson Oldham

The Trade Fair has some interesting seminars, which feature the appropriate speakers for whatever the

“Attending last year’s Trade Fair proved to be a very worthwhile exercise. I was in the market for some new television screens for a shop, but technology moves along so quickly it can sometimes be hard to keep up with it. Talking to the relevant exhibitors at Dunstall Park got me up to speed - for example, I discovered that you can now get screens that act as monitors rather than stand-alone televisions. It is also a great venue to cross paths with companies you may not have been aware of before that can offer you their services at competitive prices. I will certainly be attending again this year.”

PETER MARTINELLI College Racing Beckenham

“I always like to go to trade events to see what technologies are available that we haven’t seen before. Being an independent bookmaker with 22 shops, we are always looking for a unique selling point. It was with this in mind that we attended the Bet- ting Show in January, to see if there was any technology that utilised digital graphics to enliven the somewhat staid format of the traditional betting shop shopfront. These shows also provide good networking op- portunities to meet face to face with people you’ve previously only spoken to on the telephone. Additionally, an event like the forthcoming Bookmakers’ Trade Fair will allow me to challenge the likes of the Gam- bling Commission over the rising costs that independents are facing at present.”

WILLIAM HENNESSY Taylor Made Betting Manchester

“While trade shows are always good for networking, I expect to see new prod- ucts, certainly, and I’d expect to find products of use to independents. The Corals and William Hills of this world print their own betting slips and such like, but it’s this sort of item that independents will look to pick up at shows. For the on- course bookies, I want to see magnetic boards, batteries and so on. As an inde- pendent bookmaker, I need innovative new products, new ideas and ways to compete with the ‘big boys’. I’m not look- ing to compete with other independents as there aren’t many of us left! A bit of moral support is always nice too, if only to gain confirmation that manufacturers still care about the independents.”

MIKE SIMONS Trackside bookmaker Liverpool

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