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20 B 2 B Essential Guide to... The Bookmakers’ Trade Fair PRODUCT PREVIEW THE EXHIBITOR

Good relations with

independents is vital

viewpoint Brent Dolan

Brent Dolan, head of customer relations at SIS, previews the Wolverhampton show from his company’s perspective.

Our main aim is to be present for any customer that wishes to meet us. This is an extremely difficult trading time for our customers, especially the independents and we are there to discuss any issues they may wish to raise. We are also using the BOS Trade Fair to launch the first SIS LBO User Group Committee meeting with all sectors of the betting industry expected to be represented. The objective of the committee is to ensure the content of the SIS programmes meet our customers’ requirements. Previously, the SIS service was reviewed every six months at an ABB programming meeting, originally formed during the ‘foot and mouth’ crisis of 2001. SIS appreciate that the major bookmaker organisations have their own ideas on presentation and content and as they have their own dedicated channels, they have the ability to manage their content as they wish. We recognise the need to work with our independent bookmaker customers to ensure we maximise the coverage we provide and, as the betting interest of punters alters, we want to be at the forefront in supporting our customers’ businesses.

The inaugural committee meeting will take place at the Bookmakers Trade Fair and a number of independent bookmakers and industry representatives have been invited to join. Those that are not on the committee will be able to raise their concerns or suggestions with committee members which can then be brought up as agenda items. The terms of reference will be agreed at the meeting but the main points to review will be the SIS service, its current and future content and how this is presented. Feedback is so important to us, particularly when considering other or new live content, where it fits and how it is marketed and we hope that the members of the committee will see this as an opportunity to voice opinions on the service we provide. We will be exhibiting iSIS, our text display system and will also discuss SIScom, our integrated audio solution that switches between the live audios of SIS and TTV. SIScom benefits independent bookmakers who take both SIS and TTV. It eliminates the need to switch audios in-shop as it provides a managed, seamless audio solution. We provide this for free and this includes full maintenance of the unit. Just a small one off installation fee applies.”


On show A

MRG Systems demonstrated its DailyForm guide at last year’s

Wolverhampton event

ll the most important product sectors in the UK bookmaking industry are covered by this year’s exhibitors who will be showcasing their wares at the forthcoming Wolverhampton event. The likes of fixed odds betting terminals (a sector which has seen a noticeable rise in representation compared to last year’s event), TV and video systems, interior furnishings, hot drinks machine providers and bookmakers themselves are all represented. Add to this the confirmed presence of the trade bodies ABB and IBA as well as problem gambling charity GamCare and there looks to be a broad range of relevant wares on offer for the show’s visitors.

Representatives from the government’s Gambling Commission will also attend, in order to discuss the latest burning issues.

Exhibitor List ABB

A BetA AJ Technology Barcrest

BTC – British Technology Consortium


Durrington Fine Arts Elite Video Systems Gambling Commission Gamcare GTECH G2 IBA

Inspired Gaming MRG Systems Manny Bernstein OpenBet Retail Piri RT Contracts SIS

Super Soccer The Global Draw

Total Displays and Interiors Turf TV TV and Video Direct Virtual Sports Network

Wolverhampton provides useful screen test

Three of the UK’s most successful hardware and software providers to the betting industry will be present at the Bookmakers Trade Fair to show their latest products and discuss potential new business with independent bookmakers.

RG Systems will demonstrate its DailyForm touchscreen form guide with live prices sup- plied by Manny Bernstein and the promise of prices from other suppliers to come. Discussions are taking place with the three main price suppliers with the focus on providing antepost, early prices and sports betting prices. Ultimately, MRG aims to provide anyone who wants the Dai- lyForm with the same prices as their gantry screen system.


It will also demonstrate its new Multi- Screen and Flexible Gantry. The firm’s Ian Hunter stated: “We expect to achieve greater exposure to the independent book- makers and build on recent successes. Bookmakers’ screens systems, digital sig- nage and other peripheral electronic equipment should all continue to sell well.” MRG’s director believes that iMERGE has one of the simplest user interfaces on the market which makes it quick and easy to use. “The system also has the potential to include live prices giving campaigns a real-time dynamic that other systems lack. So with TV, Flash, video and RSS capabili- ties iMERGE will feed the imagination.” Hunter likes the restrictions put on ex- hibitor stand size at the Bookmaker’s Trade Fair as it creates a level playing field for all exhibitors. “We are concentrating on the independent bookmakers again this year. We hope to generate even more suc- cess as they learn the benefits our screen systems can bring to their shops.” MRG Systems are also in the final stage of agreeing a contract with the New Zealand Racing Board. This provides the replacement of a 20-year-old Teletext sys-

tem. The new system is planned to go live in December with the roll out to the rest of the estate taking place over a three year period. Meanwhile, The Global Draw, which recently renewed its agreement to be the sole supplier of gaming machines for leading independent Chisholm Book- makers, will be on hand to demonstrate its server based gaming solutions. The company supplies server based gaming machines to around 3,600 betting shops in the UK and generates more than £7.7bn in turnover and £34m in duty per annum for the British government.

The Global Draw is a leading supplier of dual screen B2/B3 gaming machines to the UK betting shop market with more than 13,000 terminals operating in around 3,600 shops and will be looking to increase its presence in the UK betting scene as well as discussing issues with its existing customers. GTech G2 will present its interactive gaming portfolio of dedicated eCommerce solutions. These have been built using the insight gained from GTech’s experience in supporting the world’s most successful in- teractive lottery operations and the acqui- sition of major players in the competitive gaming market, with experience in sup- porting some of the world’s most success- ful commercial operations - Boss Media, Finsoft, Dynamite Idea and St Minver. GTech G2’s products include all the major gaming types for all markets; its services put its experience and expertise at its customers’ fingertips. The firm’s business solutions cover all of the vital back office tools that can maximise rev- enue and efficiency.

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