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BettingBusinessInteractive • SEPTEMBER 2010

B2B 27

B2B Sportsbook Listings

LICENSING Novigroup granted IOM licence


nline sportsbook operator Novigroup, which owns the domain, has been grant- ed a gaming licence by the Isle of Manfollowing ap- proval of its website by the jurisdiction’s Gambling Supervision Commission. In addition to its core sportsbook offering, also provides game highlights, chat rooms and live score updates. “The addition of to the Isle of Man showcases the island’s success as a leading platform for gaming companies,” said Garth Kimber, head of eGaming development for the British Crown Depen- dency’s Department of Trade and Industry.

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Paddy Power launches new iPhone app


addy Power, in collaboration with Swedish mobile telephone games and content developer Mobenga, has launched a new downloadable iPhone ap- plication that allows clients to manage their accounts while on the go. Available at Apple’s App Store, the Dublin-based bookmaker said its latest innovation al- lows customers to open a new account, deposit or withdraw funds and place mul- tiple wagers using an iPhone or iPod Touch handsets. “We have taken cus- tomer feedback and worked with our de- velopment partners to deliver what we consider to be the best possible interface for clients,” said Paddy Power product manager James Grimes.

Cellectivity extends reach of Bet2Go


orming part of its emergent white label business, Cellectivity, the Lon- don, UK-based software supplier, has launched a second betting platform with PlazaWin. was launched in time for the lucrative Foot- ball World Cup in South Africa, and the service has become Cellectivity’s second white label venture after the launch of Be- in late 2009. “This new strat- egy - along with the internationalisation of the product - will allow Cellectivity to further extend its products into new mar- kets as part of its push to extend its busi- ness both in and beyond the UK,” the company said.


OddsMatrix now French compliant


ddsMatrix, the fully managed sports betting solution from Every- Matrix, is now French compliant after its client Jeux365 was awarded a French li- cence during the recent wave of ap- provals. The accreditation acknowledges OddsMatrix’s systems and procedures to be fully translated, ARJEL compliant and accredited to EU rules. As of today, there are just 27 licences that have been issued by the French Online Gambling Regulato- ry Authority. Stian Hornsletten, CEO of EveryMatrix, commented: “We have been working on ‘geo-scaling’ for quite some time now and it is rewarding to know that OddsMatrix now complies with the newly regulated French market.”

FINANCIAL Live betting ‘is increasing’ L

ive betting in sports is increasing, ac- cording to Betsson president and CEO Pontus Lindwall. The NASDAQ-list- ed Swedish company, which also offers a B2B version of its online gambling servic- es including a comprehensive sports- book and betting exchange, reported a 29 per cent increase in rev- enues for the second quarter of the year to SEK366.1m (£32.7m), resulting in gross prof- its of SEK291.7m (£26.0m).

“There are two important trends in the gaming indus- try today,” Lindwall said. “One is that live bet- ting in

sports is in- creasing, and sec- ond that operators are focus- ing in joint online gam- ing solutions with other com- panies.”

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