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32 B 2 B iGaming SOFTWARE Victory for Cake

ictory Poker, an online poker room that made its debut in February, has an- nounced it will be moving to the Cake Net- work this month. Cake also allows bounty tournaments, special promotions, and the ability to highlight Victory pros’ names in green -enabling them to be tracked by play- ers and fans. Victory Poker CEO Dan Fleyshman said: “Being on Cake will give our players access to a multitude of tournaments, cash games, and special promotions. Cake will ensure our players get to enjoy 20k to 100k guaran- teed tournaments every day, as well as the new and exciting ‘Gold Chips/Gold Cards’ rewards systems.”


CryptoLogic’s branded casino games increased in revenue despite the World Cup (Action Images / Andrew Boyers Livepic)

BettingBusinessInteractive • SEPTEMBER 2010


Playtech slots such as Iron Man are available in Flash on Betfair now


Live presenters from Gtech G2


goes Flash with

Playtech S

oftware supplier Playtech has launched its flash based casino product for betting exchange Betfair

to complement its download product which has been available on the web- site since November 2009. Betfair will now be able to manage its flash players, who make up in excess of 75 per cent of its casino activity, through the same operating platform, creat- ing much greater opportunities for cross selling and enhanced bonus and VIP management tools, together with a single casino wallet. Betfair’s head of gaming products Sam Hobcraft said: “Combining both flash and download casino for- mats on Playtech’s platform delivers significant benefits to Betfair and our players. We substantially in- crease the content available across the platform, achieve a single casino player wallet and the potential to en- hance player values through an inte- grated platform and management tools.”

Playtech CEO Mor Weizer added: “This is a significant expansion of our casino relationship with Betfair as the flash format makes up the substantial portion of their player’s activity. We have very much enjoyed working with the Betfair team over the past year and this move will be a step change in our relationship as we become their exclusive casino tab supplier, and an important new revenue stream for us.”

K bingo sites that are powered by Gtech G2, like, Littlewoods and Butlins, are now hosted by a live presenter every evening. The presen- ters entertain and interact with players, give away special cash bonuses, and let players know about upcoming games and special promotional offers. The presenter appears on a small video screen within the bingo window with players’ comments in the chat window below it.

G2 bingo product manager Jennifer Ekholtz said: “We have invested all this time and energy into incorporating live pre- senters so that they could interact with the players - entertain them while the numbers are being called and between games.”

Virtue Fusion has Balls P

laytech’s Virtue Fusion Alderneyhas launched Multi Balls, a new multiplay- er game where players compete against each other for a share of a Community Jackpot. The networked prize pool is accu- mulated from players on separate games. Matching combinations of balls then pay multiple amounts based on the total amount staked by an individual. The stake- per-game is £0.25 and each winning ball combination of five or more characters re- turns a respective cash prize in addition to a set of points which gives the player a position on the leaderboard. The higher up on the ladder a player is, the greater their share of the commu- nity jackpot.

CryptoLogic games World Cup gloom

ryptoLogic has revealed that its branded casino games saw revenues increase in the second quarter of the year, de- spite many of the firm’s customers being adversely hampered by the FIFA World Cup in South Africa this summer. The company said that revenues


from this segment increased to US$1.5m (£974,000) in Q2 2010, com-

pared to $1.3m (£844,000) the previous quarter ‘despite some licensee sites being impacted by lower wagering ac- tivity caused by the World Cup’. CryptoLogic said that it launched 51 new branded games in the quarter tak- ing the total number of games rolled out by licensees and generating revenues to date to 150, with a further backlog of approximately 41games expected to go


Rabcat caught by win2day

ustrian 3D graphics firm Rab- cathas seen win2day, an online gambling collaboration be- tweenAustrian Lotteriesand


Casinos Austria, acquire 80 per cent of the firm for an esti- mated 700,000 euros. As a part of the Rabcat Group, Rabcat Gambling is spe- cialised in full game devel- opment as well as premi- um art support and pro- vides one-stop solutions for both online and land based gam- bling applications and has already worked with

win2day as well as Bwin. Its non-

gambling clients from the video game in- dustry include Atari, Rockstar Games, Mi- crosoft and Disney Interactive.

Unica marketing PartyGaming


arketing software firm Unica Cor- poration is extending its success- ful relationship with PartyGaming, which wants to improve its interactive marketing initiatives. The company is ex- panding its use of Unica’s comprehensive

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