22


How do you train a socially responsible workforce of 10,000?


27 Pontus Lindwall on the


increasing potency of live betting


30


Betfred signs up for games from the


Wagerworks stable


34


12Bet identifies its priori- ties for launch with the aid of GB Group


September 2010


And they’re off


...to Wolverhampton for the second


Bookmakers’ Trade Fair Broadcaster in bookie’s clothing


Setanta’s Michael O’Rourke on the white label deal with jenningsbet 26 Latest betting and igaming products on the market 21 Cryptologic’s casino games defy World Cup gloom 32


Betting Business Interactive Edition


(ACTION IMAGES/KEITH WILLIAMS)


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