34 B 2 B Back office Opening opportunities
Playtech chairman Roger With- ers on business in 2010: “We have enjoyed a strong trading performance in the first half. Regulatory change across Eu- rope is transform- ing the market dynamics and opens up many new opportuni- ties.”
Liquid change Licence expiry
Betfair’s licence to use the Chartwell Gaming System has ex- pired after four years. Betfair Games MD Steve Ives said: “This was a difficult decision for us. Chartwell has been a very good business partner.”
PartyGaming has adjusted its B2B business model to cater for newly regulated mar- kets which are re- stricted to residents. By combining B2C and B2B offer- ings, the firm creates large liq- uidity pools quickly which then attracts further players.
Maturing market
NetEnt CEO Johan Öhman pre- dicts change: “The industry for online gaming is changing to a regulated and more mature mar- ket which leads to near-term chal- lenges and significant
opportunities in the longer term.”
GB Group CEO Richard Law
BettingBusinessInteractive • SEPTEMBER 2010
12Bet identifies European customers
Identifying the target audience is key when entering a new market, especially for fraud prevention, which is why 12Bet has turned to GB Group.
2Bet.com, one of the largest sports betting sites operat- ing in Asia, has recently launched its European opera- tions. Within the framework of this strategic move,
12Bet.com enlisted GB Group, a leading identity manage- ment business, to manage its online ID verification processes.
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As part of this deal, GB Group will be rolling out its international ID verifica- tion product powered by its award win- ning ID3 technology, which has the capability of checking more than 800m citizens in over 26 countries. Licensed in the Isle of Man,
12bet.com is a Pacific Sea Invests SA company and is primarily focused on football. The bookmaker has recently
signed deals to become the official bookmaker for a clutch of Premier League clubs, including Newcastle United, Birmingham City and West Bromwich Albion. It wants to become the best remote gambling company in the European market by providing a su- perior core product and innovative ad- ditional products, and ensuring its top-most priority is achieving the high- est level of customer care.
Rory Anderson, CEO for Europe at
12Bet.com, explained: “Following our strategic entry into the European mar- ket, a key requirement for us was to be able to accurately verify identities across borders. GB Group’s ID verifi- cation solution perfectly complements our existing KYC and anti-fraud poli-
cies and procedures, helping us to achieve our goal.”
Following a risk-based approach to ID verification, the new technology will enable
12Bet.com to identify cus- tomers around the globe, as well as block those from countries where they do not want to do business. Equally important was the need for the tech- nology to meet regulatory require- ments, which GB Group’s ID verification product does. Anderson continued: “We are ex- tremely impressed by GB Group’s ID verification product in terms of its ca- pabilities and scale and believe they are best placed to provide us with a solu- tion that offers us a true reflection of who our customers are. By helping us
meet our regulatory requirements, we can continue to operate responsibly and transparently - a fundamental ap- proach in the way we do business.” GB Group CEO Richard Law com- mented: “Fraud prevention is high on
12Bet.com’s priority list and it is impor- tant for them to instill trust amongst their customers. We believe we have the best technology in the market to do just this and we are pleased to work with them to offer their customers peace of mind that they are gambling on a protected and responsible site.” Anderson added: “We look forward to developing our European business with GB Group. Entering the Euro- pean market is part of our global strat- egy to grow and grab market share.”
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