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1. Create a marketing calendar today for the entire year.
2. Take a pencil and paper and strategize how you might increase revenue by
10 percent each month.
3. Network with at least one other scrapbook retailer on a weekly basis.
4. Network with companies that compliment your niche such as professional
photographers, frame shops or photo specialty stores.
5. Build a list of testimonials to add to your blog, newsletter and website.
6. Create 52 out-of-the-box email campaigns for weekly distribution.
7. Focus on appearing large, even on a small
marketing budget.
8. Decrease the hours you work ‘in’ the store and increase the hours you
work ‘on’ your business each day.
9. Attend at least one business session or teleseminar each month.
10. Create and implement one new way to increase traffic in your store
each month.
11. Videotape 12 new demonstrations and upload one per month to
your blog.
12. Join a business organization or mastermind group that holds your feet
to the fire.
13. Write a book or guide for crafters and get interviewed about it on a local
radio station.
14. Do something in your store that attracts
the attention of the local newspaper.
15. Generate more word-of-mouth advertising by creating something to
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talk about.
16. Commit to measuring your known customers and double the number
this year.
17. Invest 10 percent of your profits to growing your business
18. Social bookmark your blog on 25 sites. (Learn how to automate this!)
19. Study your competition and learn their weaknesses. Figure out how to fill
in their gaps.
20. Have each of your loyal customers and friends refer one new customer
for you.
21. Take as many risks as possible without letting yourself say no; even if
you think it’s a crazy idea.
22. Be more positive to the “not-so-nice” clients; even when it hurts
your pride.
23. Reorganize your office for a change of perspective.
scrapbook business 79
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