feature vendor - scrapbook premier inc
Ten years ago scrapbooking was the hottest thing in the Kevin and Torrie Nelson,
craft world. Retail stores were opening at an amazing rate, a couple with strong
as consumers sought outlets for products not yet widely marketing and business
available in the regular craft and hobby stores. While several acumen, felt that the
consumer magazines were focusing on the craft, no publisher missing link in the
had created a resource for the burgeoning retail community. scrapbook industry was
a magazine for retailers.
Not only did they want
to publish a magazine
where vendors
could reach this
unique target
audience, they
wanted to give the
Kevin &
Torrie Nelson
magazine away to the retailers.
The majority of the publishing community in the craft industry
probably thought the Nelsons had lost their minds, and would
soon lose their proverbial shirts…but ten years later, as the
only business publication still available to the craft industry,
the Nelsons are having the last laugh!
1
st
Issue of Scrapbook Premier
24 scrapbook business
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