helen’s scrapbooking studio & more - mover & shaker
In six weeks, Helen’s she said. It’s her goal to franchise one day and make this
vision went from concept process repeatable.
to full execution. Helen
joined the Hampstead HELEN’S customers, 50% of whom are new to scrapbooking,
Chamber of Commerce, met SCORE’s enjoy support at the studio and convenience from the
retail lead, Sara Raleigh, who helped website. Visitors can sign up for her e-newsletter, find
merchandize the studio. March 7th Twitter and Facebook links or shop online 24/7 at
marked the grand opening, a http://www.HelensScrapbookingStudio.com/.
week later the Chamber
hosted a ribbon cutting.
Helen’s success
stems from a good marketing plan and
a recognizable brand. She advertises
in local publications, Topsail
Magazine and The Insider’s Guide,
her exclusive Topsail Island sticker
set made the Topsail Top 10 in the
Summer issue (volume 2) of the
magazine. Hampstead Printing
& Signs Company did her logo
design. Together with Michelle
Williams, her webmaster, they
enhanced the logo and applied Whether it’s Girl’s Nights Out or
website brand consistency. classes lead by local scrapbook
author Sherry Steveson or Helen,
At the studio’s six-months mark, last the studio’s friendly atmosphere is
September, Helen found the studio ahead inspiring. Helen also does custom
of schedule. “It’s important to prioritize work for clients , both traditional and
and stay focused on the business plan,” digital. For her Customer Elite service,
she provides complimentary issues of “Scrapbooks & Cards”
magazine, in which she also advertises. Her signature album
is manufactured by the Dalee Book Company.
Lastly, everyone leaves with logo-matching, color-coordinated
Tootsie Roll pops.
Oh yes, and Cuddy, quietly watches all the activity and
blogs about it in Cuddy’s Corner. He writes and Helen
types. He’s all paws on the keyboard!
scrapbook business 65
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