msp - the industy’s most innovative educational opportunty
key to the internship is
HOW TO PARTICIPATE:
to learn enough about
To apply for an internship, contact Patsy McManus (patsy@
non-traditional products
creativeretailer.org). Tuition for the week is $295 ($195 for
and services, to confidently present
CRNA or ICE members). Select the location closest to you
them in a live retail environment, with
(or where you would prefer to go) between Salt Lake City,
trained coaches standing by ready to
Kansas City or Ft. Lauderdale. Internships will be available
help you.
starting in February 2010. More details can be found at
www.creativeretailer.org/MSP.
Imagine you see this remarkable “thing”
at a CHA show, but you don’t have seen. There might be a few you “know” those you experienced, and grow your
much time, the pitch being made by don’t interest you – or your customers, business in ways you did not know were
the salesperson is too long, your feet or so you think. possible.
hurt, and you need to get to the next
make-and-take anyway. Chances are, You Get To Play Some of the ideas you will learn will
regardless of what this concept might Learn how they all work, how they involve an investment. About half will
do to grow your business; you are not make money, how real customers react cost you absolutely nothing to try. All of
going to give it much attention. After all, to them, how they are integrated into them have been successful for someone,
“things are fine the way they are”. the classes taught in the store, and somewhere (no duds allowed). You get
how you react personally to them. You to look, see, play, sell and experience,
Besides, you don’t love it; you don’t don’t have to buy anything, get your without obligation or risk.
want to be ‘sold’ anything; you don’t employees to accept them, or hope that
have time to learn it; and, it isn’t what your customers will understand and like Hotel accommodations have been
you “DO” anyway. them. No risk. arranged at each of the three sites at
modest ($50 to $75) rates. The owners
Now imagine leaving your store for the The bet is you will learn things you of the MSP locations will help you with
better part of a week (and if you can’t didn’t know you didn’t know. The bet transportation and logistics. Things are
do that, there is another article you is, you will adopt some of them for your flexible, but generally you will be on
need to read in the next issue of this own store – some things that, if you saw site from Wednesday through Saturday
magazine!), and going to a store where them for a few minutes at a trade show, of your internship week (arrive Tuesday
you are a learning guest. The store is you might look past, because of interest/ evening; leave late Saturday evening or
outfitted with all of the “toys” you have time/fear/or “policy”. The bet is you will Sunday morning).
considered and some you have never go home with a dozen new ideas from
You are assured to have your eyes
Growth,
opened, your business mind expanded,
defined appropriately, is the key
and your opportunities multiplied. Bring
difference between thinking like a small business
an open mind and a desire to grow.
person and thinking like an entrepreneur.
Roger McManus has spent most of his career as a marketing research and strategy consultant for two dozen
companies in the family memory business. They called it the photo industry back then, but his unique view of
monetizing family memories at retail adds a new perspective to the traditional scrapbook retailing point of view.
He was the publisher of Photo Imaging Entrepreneur magazine, was an elected delegate to the White House
Conference on Small Business and served on the State Board of the North Carolina Small Business Development
Centers. He obtained his BA and MBA degrees from Wake Forest University.
62 scrapbook business
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