vendor bio - scrapbook storage solutions
V
endor
Bio
H
ow does a manufacturer decide Scrapbook Storage “Here at Scrapbook
on what assortment of products Solutions® arose Storage Solutions®,
to create and bring to market? because of a customer’s we take scrapping
How do you create a sales environment need for a “solution”. As seriously,” says Holz.
that includes both independent retailers, it turned out, a customer “That is why we have come
as well as large retailers? When creating a approached the company with up with so many new and
new product from concept to reality, what a need for paper organization, and innovative products for crafting and
considerations need to be made? from that request, the very popular “Paper scrapping.”
Storage Cube” system was created. From
A manufacturer must consider many that initial item came an entire storage line, Tara Lang-McDowell, Business
key points, not only distribution, supply which is always in constant development. Development Associate, works more
chain logistics, material sourcing Product ideas come from intimately with the Scrapbook line, and
and product design, but how to
As the scrapbook
needs heard within the directly with the independent retailers, as
reach the market with new and industry evolves, so too industry, internal product well as larger retailers and distributors. As
innovative products. Many will Scrapbook Storage development, and a crafter herself, it was a natural transition
factors determine what goes
Solutions®. With many
improving on current from customer service to a role in sales.
to market and ultimately on
choices in the market,
items. Whether its “Customer service is a priority and finding
store shelves.
they are “Organizing
function, trend, style or the right fit of our products to each retailer’s
Your Life, One Solution
price point offered, it is needs, market and budget are key,”
Scrapbook Storage Solutions®, a
at a Time”.
amazing how many ideas comments Tara. “It’s not just about selling
division of parent company Storage never make it to market, but great products, it is more about building
Solutions®, has been manufacturing at the same time, the ones that survive the relationships with
scrapbook organizational products since creative litmus test are generally winners! people in the
2005. Before that time, Storage Solutions® industry who share
had, and continues to have, a long history It is always an advantage to have a great the same passion
of wire manufacturing, including patented line of products, but what about the for creativity,
stacking wire shelves, and custom people who represent the line? A leader in organization and
manufactured parts for the heating and consumer goods is National Sales Manager, sales strategy that I
cooling industry. Owning facilities, both Matthew Holz. With an accumulated time do. The sales then
in the United States and abroad, allows with the company of over sixteen years with fall into place.”
the Company to offer competitive pricing, a focus on the retail marketplace, he lends
and control the quality of the products his experience, creativity and knowledge
Scrapbook Storage
Solutions® will be at CHA
manufactured. to the Scrapbook Storage Solutions® line.
2010 in Anaheim, CA.
Booth 3679
72 scrapbook business
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