editor’s note
Editor’s
M
any of us are looking around wondering what and understand why it is so important this approach be
happened to the last year. It came in like a lamb, and passed on to their children. This brings me back to the
definitely went out like a lion, with economic and political need for some predictability in our lives. Taking our digital
turmoil, and the busy holiday season. It seems we are barely creations, then sitting down with our family to spend quality
able to catch our breath, and then on to the CHA winter show time scrapping these digital creations, will keep families
we go. Downcast, as we watched some of our dear friends stronger and build more appreciation for what has been
leave us, but rejoicing in new comers as they embrace the created. These activities give meaning to all that participate,
scrapbook industry, and bring renewed excitement and ideas and provides families with something to look forward to, while
to the forefront. strengthening family values.
How do we know what to expect next? Is this uncertainty As the dynamics of our businesses change to meet this
and confusion cause for alarm? Do we abandon our dream demand, we must remember that our communities look
to be an innovator and leader in a cause that preserves to us as the experts in keeping memories. If you have
memories and brings happiness to those we serve? Of been around for a while, you have instant credibility - your
course not! What we are experiencing is a cycle that every community believes you know about memories and storage.
industry faces. With growth comes change and with change, If you embrace new styles or products, your community will
many have to learn to adjust. Today, society pushes us to do follow because you are the perceived experts and they trust
things that take us out of our comfort zone. Status quo now you. Don’t misplace this trust by ignoring diverse products
is not the norm as it was in the 50’s, 60’s and 70’s, when and techniques involving digital; otherwise, they will start to
people worked for the same company until they retired, and look elsewhere.
then collected pensions, and people still wrote letters with
a pencil and paper. The family gathered around the Zenith Traditional scrapbooking, photo and digital scrapbooking
TV console to watch their favorite show that only aired once may be coined as craft or hobby, but they are all integral
a year. Times were predictable and we could find solace in parts to memories. Keeping our memories is not a craft, but
knowing what to expect. a matter of family unity and balance in a fast paced world.
Though there are limited cycles for crafts and hobby, the
Today is about technology and information, which keeps cycle of a memory keeper is forever. You need to become
us moving at a pace that our forefathers could never have the center for all issues pertaining to memory keeping in your
imagined. In my previous life, while trading the Chicago neighborhoods and communities. For the next few issues, I
markets, I watched a system that had been around for will be sharing with you a road map and plan for meeting
ages, come to a screeching halt. Within a two year period, your goals to become savvy business people, in a changing
companies trading world markets had to have sophisticated environment. Stay tuned.
computer systems in place or they lost their competitive
advantage. Companies like JP Morgan rose to the top PS…I want to thank all of you who have shared 10 great years
because they adjusted early, rather than waiting until the with us as we laughed and cried together. We appreciate
inevitable occurred. all the support and relationships with our advertisers, and
cherish the strength and acknowledgement from our readers,
We must acknowledge the reality that is ahead of us, and who are the reason we do what we do. Let’s make the next
adjust to meet the demand that our future customers will 10 years better than ever by loving
require. However, we have to learn to balance the fast pace what we do and doing what we love.
of technology with the discipline and patience of traditional Let’s treat each other with respect, and
scrapbooking. The most memorable gift that I made for my reach out to those who need our help.
parents was a digital page adorned with traditional products,
to create texture and the handmade effect. This was placed
in a beautiful frame under glass, and will be treasured for
generations to come. New customers that require digital to
satisfy their lifestyle need to be educated on this balance,
Kevin Nelson,
Editor in Chief
10 scrapbook business
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