guilt... the gift that keeps on giving
Set up a schedule of classes to accomplish a goal of For years my girlfriends and I had a system to combat
a specified number of completed pages. Grab your our guilt. Looking back now it’s pretty funny, and I’m
customers while they’re still intent on turning over sure our husbands were on to us. Whenever we went
a new leaf this year, and get them to commit to a series of crops to shopping and bought something new we’d leave it
accomplish their goal. Offer the crops for free, or for a low fee to in the garage, especially if our husband was already
get the customer into the store. One successful program I’ve seen is home. Later when our husband would ask about the
to take a deposit for each class to make sure that they show up for new item the response was always the same, “Oh, it’s
class, and then rebate it back for product purchases during class. been in the garage for awhile.”
Promote finished simple pages. Nothing is more satisfying than
With the downturn in the economy, the guilt over
spending money on non-essential items has increased.
Remember, scrapbooking is supposed
to be fun!
Why not help your customers out and offer a trade in
We shouldn’t be looking at
our photos, lamenting the fact that they
allowance or swap meet to recycle old supplies? This
aren’t on a beautiful scrapbook page in a
will bring more traffic into the store and encourage
completed album.
new sales.
finishing a page and sliding it into an album. Who says every photo Guilty-
has to be scrapbooked? Stock 12 x 12 album refill pages with Pages Aren’t Good Enough
slots for 4 x 6 photos. You sell the refill pages, photo printing, and There are many very creative people in this industry
albums; your customer has their photos in an album. They can go that can pick up a piece of paper and a pair of scissors
back later and scrap the photos if they want to. But for now, their and work wonders. I’ll let you in on a little secret…I’m
family and friends can see their photos rather than hiding them in not one of them! These gifted individuals intimidate
their computer or a box somewhere. me, as well as a lot of your customers.
Set up a point system for completed pages and offer prizes at the I was recently able to go out of town for the sole
end of the promotion. If you are selling the 4 x 6 refill pages, you purpose of scrapbooking with a few girlfriends, and it
may want to consider also offering points for those pages, because was heavenly. During our time together, we gave each
your goal is to sell more albums and refill pages. other ideas on how to make our pages look better
and traded supplies back and forth. I was scrapping a
Guilty-
recent visit to see Thomas the Train with my three year
old grandson. I’d purchased every piece of Thomas
Spend Too Much Money on scrapbook paper, etc. that I could get my hands on.
Scrapbooking I’d made my pages, but I wasn’t happy with them. I’d
When in a scrapbook store, even I can’t resist the beautiful committed sticker sneeze and several of my pages
scrapbook supplies. We don’t buy one piece of paper we buy two, were not perfectly lined up. I spent more than an hour
planning out the matching two page layout in our head before we nitpicking the page and then I had a revelation…the
leave the store. Consequently, our purchases begin to pile up and get page was for a three year old who loved his visit to
out of control. To combat the mess we buy organizational systems Thomas…he’ll love the page no matter how it looked.
to help keep our stash organized. After years of piling up purchases, This became our theme for the weekend, and there
our stockpiled supplies are out of style and have been replaced by was a lot less stress and much more enjoyment and
newer and better supplies. completed pages during the weekend.
56 scrapbook business
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