vendor bio - crafter’s companion
V
endor
Bio
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Crafter’s Companion is a U.K. based
company that designs, manufactures and sells
its unique scoring tools, rubber stamps and
interactive CD ROMs to the craft market.
>
The company was started in 2005 by Sara Davies, a university score, trim, embellish, measure and emboss to create custom
student at the time. Sara had the idea to create a hand-held envelopes, boxes, cards, bows and more. This particular
envelope folding device, which could be sold to card makers, product received CHA’s most innovative paper crafting
as a way for them to make their own personalized envelopes, product award at the 2009 winter show. This award is among
to match their card creations. six others the company has received over the last four years.
With her modest savings, Seeing a need for these same products across the pond,
earned the previous year Crafter’s Companion opened a division of its company in
at a small mail-order the U.S., in September of 2007. Duplicating their success
craft company, and the overseas has not been easy, but 2009 posted record sales for
help of her father (an the company, and their dedication to innovative new products
engineer by trade), Sara has paved the way to a bright future. Unique products have
was able to develop always been their focus and new releases coming in 2010 are
the concept into a sure to make its vendors happy.
working prototype. At
this stage she applied Among its product range are several lines of rubber stamps
for, and was granted, a patent pending on the idea. The idea with accompanying CD ROMs and DVDs. A license secured
was then pitched to a TV Shopping Channel and after much to bring Popcorn the Bear to life has been a huge success,
negotiation was offered a slot on one of their shows. This and they have just secured a new license with Beatrix Potter,
product was a phenomenal success, and quickly sold out of which is sure to delight everyone that has grown up with the
8000 units within hours. The success of this show gave Sara books. A sneak peak will be available at the CHA Winter
the confidence to dive in head first, and the money generated Show in 2010, with a worldwide release scheduled for March
from the sale of the product financed her business venture 2010.
into the craft market.
Keep an eye out for many
Subsequent, innovative products have been introduced into more innovations to be
the craft market over the ensuing four years, including a card released throughout the
and boxing making tool (The TopScore), patented acrylic year. The Crafter’s
blocks (Rock-A-Blocks) that feature a curved surface, and Companion range
raised rails to allow for even stamping pressure and crisp, of products is
clean impressions, and an all-in-one paper crafting tool sure to be a
(The Ultimate Crafter’s Companion), which allows you to crowd pleaser.
76 scrapbook business
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