guilt... the gift that keeps on giving
Guilt...
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by: Patty Debowski
scrapbookers are surrounded by guilt! Guilt that their
scrapbook industry are in the same boat, because a large part of
scrapbooks aren’t up to date…. Guilt that they spend too
our scrapbooking is done to promote products or classes.
much money on their habit (aka hobby)… Guilt that their
pages don’t measure up to their friends’, classmates’, the
Remember, scrapbooking is supposed to be fun! We shouldn’t
pages in magazines, or those on display in their local
be looking at our photos, lamenting the fact that they aren’t on
scrapbook store… Guilt that they should be spending their
a beautiful scrapbook page in a completed album. A student
scrapbooking time doing something else they consider
with two small children in one of my classes told me she was
more important… Guilt, guilt, guilt!
overwhelmed with so many photos that she quit taking photos
all together.
As a scrapbook retailer, make it your mission to help
your customers conquer their guilt in 2010 and increase
As a retailer you can help relieve some of this guilt by helping
store sales in the meantime. Decreasing your customer’s
your customers finish pages. The beginning of the year is a good
guilt will increase your profits is a win-win situation for
time to start a promotion aimed at finishing pages. Name it
everyone!
something simple like “Operation Finished Pages”. Acknowledge
that there are many others who have the same problem (including
Guilty-
yourself if applicable, this will be a relief to your customers),
and outline a plan to tackle what to some may be an impossible
Scrapbooks Not Up To Date
goal.
I have been a scrapbooker for more than 30 years; during
this time I’ve met two people whose scrapbooks are up to
Because organization will probably be an issue, plan to set
date. The remainder bemoan the fact that they are years
up times to organize photos and supplies before the crop. Use
behind in their scrapbooking and will never catch up in
organizational products that you have in stock to organize your
their lifetime.
photos and supplies. Don’t push the sale of these products in
class, use a more casual sales approach. The object of this class
I have it figured out that if I live to be 105; I may be able
is to have fun and get organized so that they come back for more
catch up on my scrapbooking providing there are no
classes. Encourage your customers to bring products to class that
more weddings, grandchildren, or scrapbookable events
they have already purchased so that they get used up, which
that occur between now and then! Many of us in the
cleans up their mess at home.
54 scrapbook business
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