msp - the industy’s most innovative educational opportunty
The Industry’s
Most
Innovative Educational
Opportunity
–
Ev
e
r
!
by: Roger McManus
Obstacles to Learning 1. “Egocentric” Thinking. “If I don’t “working”. Opportunities to grow your
Learning how to grow your scrapbook like it (understand it, want it, love it) my business get sidestepped because you
business offers many obstacles. Sadly customers won’t either. Unfortunately, are emotionally blocked by the image
the greatest obstacle most scrapbook there are very few ways to test your of business.
store owners have is – themselves. “rightness”, so opportunities get
overlooked that could be growthful to 4. “Inside The Box” Thinking. You
Growth does not mean selling more your business. opened a scrapbook store. It is what
paper and glue. Growth means you “DO”. Anything that falls outside
expanding the scope of your business to 2. “Don’t Sell Me” Thinking. of your self-defined box is not what you
the point that you have more customers Somewhere the door-to-door bible “DO”. You spend most of your time at
for different products and different salesman ruined your hearing. Anytime CHA doing various “make and takes”
products for the customers you have. you are approached with an idea because you already know everything
Growth, defined appropriately, is the that involves someone collecting a you need to know and “those people on
key difference between thinking like check, you turn a deaf ear. How many the show floor are ‘just trying to sell me
a small business person (you have opportunities have you missed because something’.”
a job – the boss) and thinking like an you view salespeople as “hucksters”
entrepreneur (you have an asset – rather than educators? If you are even partially guilty of any of
maximize its value). these types of thinking, there is a “cure”
3. “I Don’t Have Time for What I Do in your future. While not quite like
So what is the obstacle that involves Now” Thinking. You refuse to listen to summer camp, the soon-to-be-available
“the boss”? There are several: anything new because you are too busy MSP Internship could be the best week
MSP
(not the airport in Minnesota!)
60 scrapbook business
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