vendor bio - glue arts
Also, their development team is ready
V
to help scrap-artists change the industry.
endor
Their new WallArt™ product line is
Bio
offering users a much desired, broadened
horizon in home décor. This unique
“When the memories of life
adhesive allows paper crafters to move
need to last a lifetime,
out of the scrapbook, and display their
creativity on the walls of their homes,
count on GlueArts® adhesive
without damaging or defacing virtually
products”
any wall surface. Personalizing and
displaying memories has gotten a huge
boost.
C
Their new Adhesive Squares™ line is
Creative adhesive solutions are the will be passed on for many generations “squaring” off against popular adhesive
primary goal of the hardworking team at to come. Customers don’t want to spend dots with over 27% more adhesion than
GlueArts®. The company’s intention is hours and hours creating something, dots. Since a greater adhesive surface
to provide innovative and cutting edge and then the next time they look at is covered, Adhesive Squares™ deliver
products, which work with the creativity it, the elements are falling to the floor more holding power per square inch
of the consumer. As their name implies, because they chose a cheap adhesive.” than dots. Simply put – they stick better,
they want to offer artistic freedom with release easier, and cost less than any
glue; allowing the user the freedom to GlueArts® strengths lie, not only in adhesive dot product.
accomplish their project on any level. their unique adhesives, but also in their
Continuous contribution of ideas, input strong customer focus. They dedicate Of course, innovative new products
and feedback from dedicated dealers, time to meet with retailers, as well as won’t help if customer needs aren’t
and extensive experience with industrial end users to help them better understand met. Getting good consumer insight
adhesive applications, helped lay the where opportunities and gaps exist, is reflected by a new focus on social
foundation for GlueArts®. “It is with within growing markets. This approach networking. A new website, blogs,
the help of our customers that we’ve led directly to the development of the Facebook, Twitter, and LinkedIn
become a leading developer of cutting GlueGlider Pro® applications system. now make it easier to know what
edge adhesives for papercrafts,” says Jim Understanding the need for more customers think. The company created
Rudolph, the president of GlueArts®. adhesive versatility, and an easy to load a community to help customers with
“Making the user experience fun is cartridge system, was the cornerstone “how-to’s” and “whys”, which also
always in the forefront of our minds. of the PRO development project. This created a way to listen, share, tell their
We also want our products to help revolutionary new applicator has taken story, and focus on engaging their
secure your memories, even as you the industry by storm, offering adhesive customers in an enduring way, thereby
recall how much joy you had in crafting users the next generation in glue building loyalty and trust.
your designs. Scrapbooking starts and runners.
stops with the adhesive. We’re talking It’s clear that everything about
about people’s memories. Some of our GlueArts® is proud to produce their GlueArts® is focused on how the
customers fully expect that their artwork advanced adhesives in the United States. memories of life can last a lifetime!
70 scrapbook business
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