92
Franchises from £200,000 to £300,000
Domino’s Pizza
Investment level:
£260,000 (of which
£100,00 must be liquid capital)
Website:
www.dominos.uk.com/franchising
Email:
dawn.power@dominos.co.uk
Phone:
franchise focus
01908 580 657
classification:
Pizza delivery and takeaway
receive all the necessary training and
support to help make your new venture a
success. Franchisees are also backed by an
experienced head offi ce team, which covers
everything from equipment purchasing
and supply to IT and marketing. A network
of successful Domino’s franchisees who
have already started their own businesses
are always on hand to share their own
knowledge and experiences.
Franchisee Andy adds: “There are clear advantages to
James McEwan
owning a franchise. Most notably, franchisees
don’t have to come up with a new business
idea yet they still retain signifi cant control
The Domino effect
over how the business is run. Domino’s
franchisees have the added benefi t of the
company’s 20 years of experience in the UK
At 24, James McEwan is one of Domino’s Pizza’s pizza home delivery market.”
youngest franchisees. Here’s his story…
In addition, Domino’s franchisees benefi t
from a central marketing fund worth £19
million, which includes activities such as the
J
AMES MCEWAN, 24, opened track record and reputation, helped me to
“I love the
sponsorship of hit ITV show Britain’s Got
his fi rst store in Whitefi eld, near secure the funding I needed.”
fl exibility and
Talent, as well as national newspaper and
Manchester, in March. Having With a great team in place, James’ radio promotions. Such marketing power
completed a business degree, James was Whitefi eld store is achieving fantastic success.
hands-on
would be almost impossible for a start-up
working his way through a masters in The store is already a member of Domino’s
nature of the
business to achieve.
economics when he began to consider his Out The Door Elite, which recognises stores
job…”
As banks continue to keep their belts
future career. “I’d been a Domino’s customer that get their pizzas made and out the store tightened in the current climate, it’s proven
for six years and started to think about door in less than 15 minutes. winners and robust business plans that
opening a store while I was in my last year James is enjoying the fl exibility of being tempt the lenders. With a national brand
of university. I knew that I didn’t want to his own boss and thrives on the buzz of and successful track record, a Domino’s
go into a nine to fi ve offi ce job – I wanted the store environment. With one store Pizza franchise fi ts the criteria. Andy Hirst
something that was hands-on and would already open, James’ long-term plan is to continues: “As we have a solid business
allow me to put all the business theory I’d own a total of 10. model, the banks see Domino’s as a good
learnt into practice.” Offering one of the best franchise investment and remains keen to lend
Having graduated from university, James opportunities available, Domino’s Pizza, is the to franchisees. With all the support that
spent a month working in Domino’s ideal proposition for anyone looking to start Domino’s offers to new business owners,
Northwich store to see if a pizza delivery their own business. there’s never been a better time to be
franchise was the right career for him. With “Domino’s Pizza remains one of the your own boss.”
his mind made up, James submitted his largest and most successful franchised The cost to become a Domino’s
application and, within six months, he had businesses,” explains Andy Hirst, head of franchisee is £260,000 and applicants will
opened his store in Whitefi eld with the help franchise development at Domino’s. “With need access to around £100,000 of their
of Domino’s head offi ce team. 576 stores in the UK and a goal of 1,000 by own money. In return, Domino’s will provide
James continues: “Joining a franchise 2017, we’re still actively recruiting franchisees a store and all the necessary support to help
such as Domino’s was the ideal way for and are looking for talented people to a new franchisee run a great business with
me to start my own business. All the capitalise on the country’s need for pizza. good fi nancial rewards.
suppliers, business processes and support With a fanatical focus on customer service, James adds: “I’m so pleased I took the
were already in place and I could hit the an outstanding product and the support of plunge and started my Domino’s franchise,”
ground running with the backing of a well- an established brand, Domino’s franchisees he sums up. “It is a bit of a departure from
known global brand. It was a bit daunting can only go from strength to strength.” my studies at university, but I don’t regret it
meeting with the bank to set up my Setting up your own business might one bit. I love the fl exibility and hands-on
fi nances, but I had a good business plan in seem like a daunting task but by choosing nature of the job and can’t wait to continue
place and this, combined with Domino’s a company such as Domino’s, you’ll growing my business.” ■
November 2009
www.businessfranchise.com
BF092_Domino's_Nov09.indd 1 14/10/2009 16:50
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