16
The National Franchise Exhibition
NOVEMBER 2009
Dev and Arvna Weerasooriya
“The Business Franchise Starting Point was great
to get an expert’s opinion on franchising – it was
also good to sit down and rest our feet! We’ve
been here three hours already! It’s been really
useful.”
LazyTown creator Magnus Scheving (a.k.a. Sportacus)
“Walking around the show, I’ve noticed stands leads than we dared to expect before the show, James Keebel
that have given me ideas to follow up.” Denis so we’re going to have to increase our sales effort “I’m interested in the automotive industry so it’s
Patel, a sales manager from Coventry, added: to follow them all up in good time. The response to a lot easier coming here to the exhibition because
“Face-to-face meetings with franchisors and our concept has been superb. The organisers of the I can talk to the franchises all under one roof and
franchisees here gives you a better perspective event have been excellent and very effi cient.” make a quick comparison.”
of a business than you can gain on the telephone For McDonald’s, Derek Rogers, head of
or online.” franchising, commented: ”It’s fantastic to see so
Peter Beal, director of a construction company in many people who have travelled from all parts of
Rugby, summed up his views: “I recommend coming the country.”
to this show to anyone looking for new career ideas.” Terry Mullen, recruitment director of Revive, said:
The free seminar series, hosted by the British “It’s been fantastic. We’ve been very busy from the
Franchise Association and representatives of moment the doors opened on Friday to closing time
reputable franchise companies were constantly full. on Saturday. There’s been a terrifi c buzz about the
The event’s keynote speaker, Tony Sealey, one of place and, overall, we are delighted with the last two
McDonald’s UK’s top franchisees, impressed many days here.” Rob Morton
with the secrets behind how he built his business, as Mike Seaman, franchise portfolio manager of “It’s been fascinating to see how many different
well as playing an active role in his community. Venture Marketing Group, organisers of The National types of franchises are out there and what
Another fascinating speaker was Magnus Scheving, Franchise Exhibition, believes all the signs are evident franchising is all about. The format is really good.
the international sports hero and creator of kids’ that new entrepreneurs are increasingly choosing It’s early days for us, we came just to get a some
cult TV programme, LazyTown. He wowed the franchising as a preferred business model. ideas and chat to a few franchisors about their
audience from the start by walking on the stage with Mike said: “The presence and support of three business.”
a handstand! high street banks and the host of new and exciting
Mohamed Ali, a space satellite engineer, from franchise businesses launched at the event are
Solihull said: “The seminars are very helpful in giving evidence of how this market continues to defy the
an insight into important aspects of franchising.” current economic climate.
While Phillip Crewe, a retired food industry “Visitors are learning more about franchising and
managing director based in Southwold, Suffolk, said: gaining confi dence in the business model through
“The seminar speakers are very good.” the expertise they were able to receive at the event.
Many exhibitors new to The National Franchise The National Franchise Exhibition produced fantastic
Exhibition were pleased. MOT2U Managing Director results for exhibitors, visitors speakers and the
Nick Pye said: “We’ve got far more terrifi c quality franchising industry – and that’s what makes these
Paul Clegg, Recruitment Manager,
FUTURE EVENTS
Mac Tools
“From a franchisors perspective, we’ve booked
●
The British & International Franchise
●
The British Franchise Exhibition, more than 40 visitors on our discovery days and
Exhibition, Olympia, London, Manchester Central, have had another 100 leads – at last count! We’ve
19 & 20 March 2010 11 & 12 June 2010 made a big impact re-launching the brand, too.”
November 2009
www.businessfranchise.com
BF015-016-bfa_review_nov09.indd 2 15/10/2009 08:59
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