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MOLLY MAID
MOLLY MAID offers a different approach
to the domestic cleaning industry. All work is
conducted on the basis of a written estimate
resulting from an initial visit, and is carried out by
highly trained staff using their own equipment
and supplies. All staff members are fi delity
bonded, fully insured and are easily identifi able
market focus
in their branded uniforms and Molly Maid cars.
The cars not only provide reliable transport, but
also generate many customer enquiries and play
an important part in the continuous process of
further strengthening the brand.
Molly Maid came to the UK in 1984
and has grown from a standing start to 69
franchisees nationwide, with a current annual Molly Maid franchisees come from all walks
turnover of £13 million – that’s 800 staff, of life; some run their businesses unaided
Investment level:
cleaning 250,000 houses a year with 380 while others share the management role
£16,975 plus VAT and £12,000 working capital
Molly Maid cars on the road. with a partner. A sales background can be an
Website: www.mollymaid.co.uk
Molly Maid is a management franchise, and advantage but the strength of the brand avoids
email: andrew.parsons@mollymaid.co.uk
the franchisees’ duties include managing a the need for a hard sell. Common sense, the Phone: 0800 500 950
wide range of activities and resources, routine ability to get on with people and a willingness
administrative tasks and recruiting staff. to work hard are vital.
MOBILE CAR VALETING
MOBILE CAR Valeting (MCV) is an onsite car
Investment level:
valeting operation that offers a fully self-suffi cient
£10,000 plus VAT (before 1 January 2010 only)
customised cleaning service. What’s more, for
people who get in there fi rst – before the 1
Website: www.mobilevaleting.co.uk
January – a further £4,000 reduction will be
email: terry@mobilevaleting.co.uk
offered on the franchise fee!
Phone: 0800 781 7117
MCV doesn’t just limit its customer base to cars
– it cleans vans, lorries, yachts, trains – anything!
Franchisor Terry Smith says: “Once we even had
a franchisee clean some grave stones, after he’d
fi nished cleaning the vicars car!”
Companies use the service for their fl eet cars,
and with the rise in car rentals – as more
and more people are choosing to
rent a car rather than to own a car
that they seldom use – MCV has
benefi ted from a fast-growing
pool of new customers.
What differentiates MCV
from its competition is the
territory sizes that it offers;
they are huge! This means that
franchisees have the potential
to grow a large business,
run it from the managerial
side and form a multi-van
operation. MCV charges a
fi xed rate per van – £250
for the fi rst and £200 after
that.
MCV also offers its
franchisees an income
straight away as head offi ce
ensures new franchisees
have at least 20 jobs to start
with. Training takes place over a
two-week period and covers all
aspects of the business.
November 2009 www.businessfranchise.com
BF025-028_Market focus_nov09.indd 4 14/10/2009 16:34
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