61
franchise focus
to plan their workload – it also enables us to continue installation of the security products, they can – further down
to support franchisees as we can help book more the line – employ staff to do this. Phil would also encourage
appointments for them, ultimately providing them with multi-unit franchisees, which would appeal to the more
more work.” entrepreneurial franchisee.
The Royle Security franchise would appeal to someone As the business is van-based, the overheads are
who wants to work hard and who doesn’t want to be low. Franchisees also do not need to hold any items in
offi ce bound all the time. Franchisees need to have good stock. If they sell a system it’s ordered via head office,
people skills, enjoy communication and be enthusiastic about which means none of the franchisees’ cash is locked
their role. Phil is also keen to get more women on board, into the products. Phil explains: “Cash-flow wise, it’s
particularly as many Royle Security customers buy security very good – we’re on a 60-day payment agreement
items installed after an incident has happened. “Women with all of our suppliers, so for franchisees this means
would put customers at ease a bit more,” says Phil, especially that money starts coming in before it goes out.”
as many customers who want security installed at home are The monitoring system that Royle Security offers
often women. is available to customers at £15 per month of which
Before franchisees get started, head offi ce mails the entire the franchisee gets half – so they get ongoing income
territory to kick-start the franchisees’ business. Following this, from the monitoring package. “Although it may not
the franchisees’ daily duties are predominantly concerned with seem that much initially, it does build up over time to
visiting people and getting quotes. Everything else is taken become a very good ongoing and increasing regular
Classifi cation:
care of by head offi ce so that franchisees can concentrate on income for no work on the part of the franchisee,”
Security installation
meeting clients, carrying out quotes and taking new orders. says Phil.
and management
Head offi ce also provides a 24-hour fault line, so if After the initial investment, the franchisee pays
any of the franchisees’ clients have problems with their the franchisor a small fixed monthly management
franchise
installed security systems, head offi ce is able to help charge to cover head office services, such as call
rectify the problem. answering, 24-hour fault line and monitoring services,
Investment level:
Territories are worked out according to postcode invoicing and credit control, plus a 10 per cent royalty
areas. All franchisees can expect to have at least 50,000 of their turnover.
From £14,995 plus VAT
households within their areas and, although Royle Security Ultimately, the benefits of a security franchise in
is predominantly focusing on the residential sector, comparison to some of the ‘one-man-band’ installers
Website:
franchisees can approach any business or local authority is that franchisees can benefit from the support that
www.roylesecurity.com
to provide them with security products (because of Royle head office brings. Services such as a 24-hour fault line
Email:
Security’s accreditations). and a monitoring service would just not be possible
franchise@roylesecurity.com
The size of the territories means that franchisees have with an independent installer, whereas with Royle Phone:
the scope to develop the business into a management Security, franchisees get to operate independently but
0500 1 0500 2
franchise. Although franchisees are involved in the have a strong support structure behind them. ■
www.businessfranchise.com November 2009
BF060-061_Royle Security_Nov09.indd 2 14/10/2009 16:43
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132