9
Return of the Mac
■ MAC TOOLS re-launched its new brand with a bang at The National Franchise
Exhibition in Birmingham last month. The new look follows the recent ownership by parent
company Stanley Works, a $4 billion global organisation and owner of the world famous
Stanley brand.
A new franchise model has been launched, as well as a new support team, new tools,
equipment and storage systems. Marketing Director David Osborne said: “The building
blocks are in place and we look forward to moving up a gear to fi nd franchisees who
want an exciting opportunity in a fi nancially strong sector.”
Glitzy with Grazia
That’s better
■ SILVERDAZE FOUNDER Diana Serle attended Simon Devonshire kept on saying how impressed he
the Grazia 02 X Entrepreneur of the Year Awards as was with me, and the brand. And judge Nicky Kinnaird ■ THE NUMBER of business failures has
one of the eight fi nalists selected from more than 500 thought Silverdaze was growing at exactly the right dropped by 13.5 per cent in the third quarter
entrants. The swanky event, hosted by actress and Big pace to properly support the growing network of of 2009, according to business information
Brother presenter Davina McCall was franchisees. Their comments are a powerful provider Equifax.
held on the 31st fl oor of Centre Point. reminder of how far Silverdaze has come in The report revealed that failure had
Diana, who founded her unique the last nine years.” reduced in every part of the country and
jewellery party plan business nine The judging panel consisted of beauty every business sector compared to the
years ago, and who is one of the empire Space NK founder Nicky second quarter.
franchising industry’s most Kinnaird; Grazia’s Editor-in-Chief, External affairs editor Neil Munroe said: “ This
notable female advocates, Jane Bruton; and 02 Head of must give businesses and the UK economy
said: “The panel seemed to Small Business Marketing Simon some confi dence that the extreme diffi culties
like Silverdaze a great deal. Devonshire. we have been experiencing may be lessening.
However, we must remember this is just
one quarter and we need to see consistent
Action men
improvements before we can be fully confi dent
that we are out of the recession.”
■ LEADING AMERICAN fi lm studio, Twentieth énergie said: “We have a fantastic range of
Century Fox Home Entertainment, held a facilities here that enable us to cater for events
stuntman training day at énergie fi tness Hackney like this, so it’s great to see the studio being used
with some of Hollywood’s top stuntmen to launch for something a little unusual. The stuntmen also
the recent DVD release of cinema blockbuster provided an exciting afternoon of entertainment
Wolverine. Nancy Malone, Club Owner at for our members and staff.”
Quote of the month
“Marketing is the most important thing in year one
“”
– you need to be out there everyday making your
business known.”
ChipsAway franchisee Jamie Birks speaking at The National Franchise Exhibition. For more on
the exhibition, see page 15.
www.businessfranchise.com November 2009
BF008-010_News_Nov09 xx.indd 2 15/10/2009 09:32
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