64
Franchises from £20,000 to £50,000
Recognition Express
Investment level:
£30,000 plus VAT
Website:
www.recognition-express.com
Email:
jmatthews@recognition-express.com
Phone:
franchise focus
01530 513 300
classification:
Business to business
Recognise success
third year at around £250,000 with a net
margin of more than 25 per cent and I am
aiming for £350,000 in my fourth year. I really
After working for Recognition Express for six
enjoy running my own business and being
my own boss. Making money for myself and
years, Alex Newman bought a franchise
having the fl exible hours that comes from
working for yourself is great.”
R
ECOGNITION EXPRESS provides “Although I looked at other franchises, the
“Buying a
For those looking into franchising, Alex
businesses with a wide variety of fact I had prior knowledge of Recognition
Recognition
advises: “Be prepared to work harder than
products including name badges, Express was a major reason for me joining. when you were employed. Also make sure
promotional items, corporate clothing and I also liked the fact that the franchise is sales
Express
you check out the franchise before you
small signs. Franchisees can either produce and marketing-based with production and
franchise has
sign-up; I was lucky to have inside knowledge
the products themselves using state-of-the- design work involved too.”
given me the
because it is important to know what you’re
art computerised equipment or sub- Despite having worked for the company, getting into.”
contract this element out and operate as Alex underwent the same training as all new
opportunity
Sir Bernard Ingham, bfa President, adds:
sales and management hubs. franchisees. “The training was excellent,”
to become
“I have always found Recognition Express
“When you go into a franchise, you need remembers Alex. “It covered every aspect
a business
to be a model franchise. It is an outstanding
to be sure it’s a business you can trust, with a of the job such as sales, marketing, accounts example of a company that takes ethical
proven track record,” says Managing Director and fi nance, using the software and training
owner at such
franchising seriously. The benefi ts are shared
Nigel Toplis. “With Recognition Express you on products.”
a young age.”
by Recognition Express, its franchisees
can be part of a major success story.” Since the launch of his fi rst Recognition and its customers. And that is why it is
Franchisee Alex Newman was sure it Express in Coventry in March 2005, Alex has successful.” ■
was a franchise he could trust as he had had support from the franchisor whenever
already worked for the business for six he needed it: “Due to my knowledge of the
years when he took the plunge and bought company I’ve not needed a lot of support,
a franchise. Recognition Express offers however I did get support on sourcing
franchisees more than 30 years’ experience products, and accounts. I’ve also needed
and profi tability, year-on-year growth and some help with sales and marketing, as
the potential to achieve sales of more than I hadn’t much experience in that area.
£1 million. The business won bfa Franchise There is also a network of support among
of the Year 2003, has been a full member of franchisees and we all try to help each other
the bfa since 1980 and is Europe’s number out when we can.
one industry provider. “Buying a Recognition Express franchise
Alex says: “Before becoming a has given me a unique opportunity to
Recognition Express franchisee I was become a business owner at such a young
working for the franchisor as an IT manager age. The market potential is massive, our
and I was involved with the training of product range extensive and the range of
Alex Newman
new franchisees,” explains Alex Newman. companies we access huge. We fi nished our
November 2009
www.businessfranchise.com
BF064_Rec success_Nov09.indd 1 14/10/2009 17:01
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