60
franchise focus
Looking for a safe bet?
Royle Security is a secure business venture in a market worth £5 billion
N
EWLY LAUNCHED franchise Royle Security is a linked to Royle Security’s 24-hour monitoring centre. If an
“More and
security installation company that provides alarm intrusion takes place an alarm is set off, which alerts Royle
more people are
systems, CCTV, security lighting and video door Security, and in turn it alerts the police, fi re brigade, etc.
entry systems to the domestic market. Another great selling point for Royle Security is its
living alone, so
The security market is a lucrative sector, every single house qualifi cations and accreditations. It is a member of the SSAIB,
for the security
or business needs security, which amounts to an industry a specialist certifi ed body for providers of electronic security
industry, the
worth £5 billion every year and is still rising! And when it systems and alarm systems. It is also accredited by UKAS and
comes to an economic downturn, the security market is ISO 9001 certifi ed, which means it can carry out work on
demand for
more robust and resilient compared to others. Plus, more local authorities, and is a member of Constructionline, too, the
domestic
and more people are living alone, so for the security industry, UK’s register of pre-qualifi ed local and national construction
security systems
it is likely that demand for domestic security systems is set and construction-related contractors and consultants. This
to rise, particularly from women. Managing Director Phil means that both customers and prospective franchisees
is set to rise…”
Allingan adds: “It’s been said that more burglaries take place in can rest assured that Royle Security delivers a high quality
recessionary periods, so in this climate more people will want service. The accreditations also aligns Royle Security with the
to ensure that their properties are secure.” leading security installer that supplies security items to major
Royle Security has been operating for 12 years, but Phil banks, although, as Phil says: “This is an area we’re not looking
bought it 18 months ago with the view to expand the to penetrate. Royle Security has exactly the same level of
business. His research revealed that most people wanted to accreditation as the leading supplier.”
buy their security products from local suppliers. Phil says: “This You do not need to be technical to operate a Royle
is when we thought we would look at franchising, as we can Security franchise. Training takes place over a two-week
have our own local people based in their local areas with the period; all franchisees need to complete an installation
national back up of a 24 hour/365 day manned fault line and qualifi cation in the fi rst week, and the second week is spent
alarm monitoring centre.” at head offi ce where all areas of the business are covered.
One of Royle Security’s great selling points is that most A sales background is not required to operate a Royle
of its products are wireless. They are easy to install, which Security franchise either. Phil adds: “In training, franchisees
means franchisees do not need to be installation wizards will be shown how to generate enquiries and close deals.
to carry out the tasks. All of the security items are then We also have an online diary system, which enables us to
linked up to the customer’s telephone line, which can be book appointments for franchisees. They use this system
November 2009 www.businessfranchise.com
BF060-061_Royle Security_Nov09.indd 1 14/10/2009 16:43
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