47
telemarketing campaign to get their franchise launched.
To add to this, national advertising and marketing
takes place through a range of media and direct mail
resources to prospective and existing customers.
Training lasts for one week at head quarters. New
franchisees are also provided with marketing support
to launch in their new area and an initial three months’
supply of fl yers, handouts and corporate gifts.
With regards to accounting and credit control,
CleanMy keeps comprehensive records of franchisees’
customers’ accounts activity and history records. It will franchise focus
also run credit checks for all prospective customers.
All equipment required by franchisees is fully taken
care of. Franchisees will receive uniform, a deposit for a
long-wheel-base van complete with graphics, marketing
material including brochures, fl yers and corporate gifts,
IT facility and business stationery.
Franchisees can rest assured that help is always
at hand, as Ben says: “CleanMy takes out all the
complications of running a company and leaves
our franchisees with the simple business of selling
and service.”
Daily duties involve sales, service and support, with
the benefits provided by CleanMy. Franchisees sell
CleanMy products to a range of customers across a
defined territory. Franchisees then send customers
orders through to CleanMy’s head office where
they will be dispatched back to them to deliver to
the customer.
The potential for growth is massive. As Ben puts it:
“Every company, organisation or enterprise, no matter
how big or how small or what industry they serve are
all potential CleanMy customers.” Current customers
range from school and colleges to restaurants and
nightclubs, to contract cleaners to manufacturing and
engineering. Everyone needs cleaning products!
As well as the commercial sector, Ben has also
discovered that interest is emerging from cleaning
companies who are looking to expand their portfolio by
offering cleaning products, which immediately increases
an already very large potential customer base!
CleanMy’s strengths lie in the fact that it is 100 per
cent customer service driven; it’s a family run business
and has a proven infrastructure. The board of directors
has more than 100 years’ combined experience in the south-west, and would welcome any enquiries from
cleaning, hygiene and janitorial supplies industry, and of interested parties,” adds Ben. You can also arrange
whom are certifi ed in sales, accounts, purchasing and an exploratory meeting with CleanMy to discuss the
marketing as well as industry specifi c subjects such as franchise opportunity in more detail. ■
food hygiene, chemical handling and cleaning safety. Its
robust formula also means that it has
survived turbulent and
tough economies in
Classifi cation:
the past.
Home-based sales
The cleaning
franchise
industry is vast
and the potential
for growth is huge.
Investment level:
“CleanMy is a
fantastic opportunity
£14,950 plus working capital
for anybody with
sales and managerial
Website:
experience who has found
www.cleanmy.biz
themselves at a crossroads Email:
in their career and is looking for
franchise@cleanmy.biz
a genuine change in both work and lifestyle,” says Ben. Phone:
“We are actively recruiting for franchisees, with
01432 279 612
particular emphasis on Wales, the Midlands and the
www.businessfranchise.com November 2009
BF046-047_MyClean_Nov09.indd 2 15/10/2009 14:04
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