26
M
ORE THAN 70 years ago when around! And with a management franchise, you explains: “We took on contracts throughout the
George Formby sang, “Now I go employ staff to carry out the cleaning while you UK and found that when there was a problem it
cleanin’ windows to earn an honest take on much more of an operational role. took us a while to get to the client to resolve it.
bob,” he captured exactly what is so appealing So unlike George who spent his days So instead of employing a local supervisor who
about the cleaning industry; it’s long-standing, cleaning away to “climb this blinkin ladder, till may not be as committed if something went
upfront, there is nothing fancy or extravagant I get right to the top,” franchisees for cleaning wrong, we wanted regional directors to cope
about it and everyone needs it. Ovenclean CEO companies start at the top and don’t even have with any issues – so if anything went wrong it
Julian Minwalla sums it up as, “an accessible to pick up a duster! was their own business that would be affected.”
market – people understand what it is about. It An added bonus is that the start-up costs can Whether a franchise targets commercial or
market focus
has no smoke or mirrors.” be relatively cheap. Mobile Car Valeting franchisor domestic cleaning markets, every postcode
Although some ventures require franchisees Terry Smith says: “With cleaning, the start-up area offers hundreds – if not thousands –
to get involved with some level of the cleaning, costs are also low, the businesses can be run of potential clients, as CleanMy Managing
getting your hands dirty is one of the common from home and it doesn’t require any premises.” Director Ben Williams puts it: “Cleaning is a
misconceptions of cleaning franchises, as many For franchisors, franchising is the perfect massive market, it’s worth billions – there isn’t
are management based and are often some business model for a cleaning business, as New a business, industry or person that doesn’t buy
of the most corporate franchise organisations City Managing Director Laura Scattergood or require it.”
NEW CITY
COMMERCIAL CLEANING franchise New
City is a management franchise, which has
recently branched out into car and van valeting,
and UPVC restoration on window frames.
New City’s head offi ce generates sales leads
for its franchisees, but also responds to new
leads that may come from franchisees. Managing
Director Laura Scattergood explains: “If a
franchisee sees a new offi ce block opening, we
always ask them to send through the details so
we can follow it up.” Founders Laura Scattergood (L) and
Each franchise territory has a least 15,000
Caroline Meredith (R)
business addresses (registered addresses with
more than fi ve employees) so the potential to need to keep checking the work to ensure that
Investment level:
grow the business is huge! the contract is running smoothly, and ensures staff
£24,500 plus VAT
Duties involve attending appointments and members and clients are happy.
Website:
www.newcity.biz
showcasing New City products and services Franchisees receive fi ve days’ training, which
to the client and, if successful, the franchisee covers absolutely everything to get them up
email:
franchise@newcity.biz
will then recruit a member of staff to carry out and running, including shadowing an established
Phone: 0800 511 8815
the cleaning work. The franchisee would also franchisee if requested.
OVENCLEAN
OVENCLEAN IS a specialist cleaning service
for commercial and domestic ovens. The
domestic sector offers the largest potential
for growth with its core customers being the
over 60s, busy families or for people who see
it as an extension of other services, such as
lawn cutting and house cleaning.
The business has thrived during the
recessionary period, says CEO Julian Minwalla:
“Although the property market took a hit,
the lettings market remained buoyant, which
means an oven cleaning service is often
requested at the end of tenancy agreements. Marketing support is provided from pre- take a royalty fee, which means the bigger
“Secondly, many people are going back to launch to launch. Ovenclean also sets up a a franchisee grows the business, the more
cooking from scratch, to both save money promotional day in supermarkets offering its profi t they make.
and eat more healthily; thirdly, people are service in a new area. Julian explains: “Doing
looking after their kitchens a lot more, this is a great way to kick-start a franchisee’s
particularly with credit not being so easily business. You’re in contact with people who
Investment level:
available to get a new one, and fi nally, through are going home to cook and will inevitably
£14,995 plus VAT
franchising the awareness of the oven need to clean their ovens at some point.”
cleaning service is increasing. Training takes place over a two-week period
Website:
www.ovenclean.com
“Currently, in the Midlands and Northern and new franchisees have the opportunity
email:
info@ovenclean.com
Ireland, we have to turn down business because to shadow an established franchisee for
Phone: 0800 988 5453
we don’t have the supply to meet demand.” eight days. Uniquely, Ovenclean does not
November 2009
www.businessfranchise.com
BF025-028_Market focus_nov09.indd 2 15/10/2009 09:40
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