91
he romance and intrigue of 1930s Shanghai was the inspira-
tion for flamboyant socialite Sir David Tang when he began a
small tailoring business in Hong Kong in 1994 which fused
the bold colours of the Shanghai Art Deco era with modern glamour.
Today Shanghai Tang has thirty stores across the globe, the most
recent of which was unveiled, rather appropriately, at the opulent The
Shoppes at Four Seasons.
“There are so many projects coming out of Macau. We were
looking for a prestigious, exquisite shopping environment which is
not too big,” explained Shanghai Tang executive chairman Raphael
le Masne de Chermont, adding: “Four Seasons gives us this luxuri-
ous exclusivity while providing us with direct access to the whole
Venetian facility.’’
Shanghai Tang is currently being driven by talented emerging
Chinese designer, Joseph Li, who fuses East and West and trans-
lates Chinese cultural cues into wearable collections.
Nowhere has a brand used its cultural roots so success-
fully and literally, raising classic Chinese chic to new levels.
Luck collection
In keeping with its interpretive style, Shanghai Tang has
introduced the “Luck” collection as its 2008 Autumn/Winter of-
fering. The collection makes use of various Chinese words that rep-
resent luck, playing with the symbols to imbue the meaning cleverly
into its designs.
The store is as vibrant and hypnotizing as its collections and is a
welcome accompaniment to the modern minimalism of the major-
ity of luxury brand retailers. Exclusive to London, New York,
Hong Kong, Singapore, Shanghai, Las Vegas, Beijing and
now Macau, Shanghai Tang in collaboration with LUXE City
Guides - the international pocket travel guide - has introduced
a Limited Edition Box containing all 28 LUXE City Guides.
The hand crafted boxes are lined with chartreuse green silk
and decorated with a richly coloured world map which retails at
HK$6,800. A truly unique gift for the world traveller.
Male elegance
Also unique to the company is their newly formed
Mandarin Collar Society or MCS. Earlier in the year a
launch was held in Hong Kong for an exclusive 88 MCS
members with the aim of liberating men from the “anti-
quated dress code known as the necktie’’.
“It is a club with the goal to promote an elegant
Chinese-inspired style for men. It’s an alternative that allows you to
reorient yourself, to be stylish while being yourself,” said le Masne de
Chermont.
“China is more than the world’s factory. Today, we demonstrate
that China can also make a difference on the fashion scene, proposing
a stylish way to dress in today’s world of individualism and comfort.”
This fusion of tradition and modernity is apt for today’s Macau
and a fair reflection of where the city itself is heading. “Macau defi-
nitely has a clear vision to become the world’s number one gambling
centre. Today, it’s a glorious gambling hub but we believe that the en-
tertainment business will give a more balanced customer base for our
future retail ventures,” says le Masne de Chermont, adding: “When
Macau reaches its full development potential, it will be a glorious
place for retail – it’s already very promising.’’
april 2009
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