73
iPhone-tastic
for the iPhone mobile digital device, its
official site says so,’’ he says.
“You can go to their site, download the
blackjack or roulette file and after you’ve
introduced your credit card number you’re
To gamble you either go to a casino or do it online at home
free to bet, play, win or lose.
right? Well not anymore. While apple Inc. rejects direct
“You might have the game on the
gaming on their products, the technology is there for you
screen, however you’re skipping the
amazing fullest ambiance all other Apple
to get your chips anywhere you want - via their iPhone
platform games have. You can slide the
chips and even let your fingers spin the
by Catarina Morgado slots, but a lot in the iPhone game experi-
ence is lost,” Mahtani adds.
W
E all know that gambling is seller to consumer,’’ he says. In fact, while you’re playing a game
defined as wagering of money Apple has five game categories: Puz- on the iPhone you can actually feel the
on an event with an uncertain zle games, such as Tetris; Arcade Games, game by touching the screen and slide
outcome with the primary intent of the oldies like Pacman and Space Inva- the phone from one way to another. It
winning money. dors; Licensed Games, such as Disney feels you’re totally in command
However, when they created the or movies related; or even games like Mahtani still recognises the achieve-
iPhone, Apple opened a Pandora’s Box, Monopoly and Scrabble; and Sports and ment of Spin 3: “There are a lot of peo-
according to Sam Mahtani the lead finan- Racing Games. All range in price from ple who find it pretty good and a lot of
cial officer for Kerizmo Gaming. US$1.99 to US$4.99 each. people have bought the iPhone because
“The iPhone is more than just a mo- of the games and the possibility of having
bile phone, is a quality screen in the palm What about gaming? a roulette wheel whenever they feel like
of your hand, meaning an invitation to go betting,’’ he says.
surf the internet properly, whenever and Mahtani is simple and clear on This means a good deal of busi-
wherever you want. And while you’re where you access gaming: “You get it on ness to the online operator and although
surfing on the net you might as well buy the internet. Sites like Spin 3 offer the there’s no direct revenue benefits, this
something from the iTunes Store,’’ says first commercially available, play-for- also means increasing iPhone sales for
Mahtani. real mobile casino developed especially Apple Inc,.
Let the games begin
When the iTunes Store was born,
Apple quickly realised they could sell all
kinds of downloading products from it,
including games.
“They also realised they could use
some outsourcing help, so they developed
the Apple platform and allowed people to
use this platform’s tools to create or adapt
a game to it. Once you have made you’re
game at home you present it to Apple and
the answer will come in a few weeks,’’
explains Mahtani.
While this looks like Apple is being
really kind by allowing game developers
who handle computer platforms at home
to freely use their own tools, the truth is
the developers are helping Apple with
their job and they are getting paid to do
it, says Mahtani.
“70 percent of the revenue from a
download game on the iTunes Store goes
to the developer, while Apple gets 30
percent. This means also that the profit
goes directly to the developer’s bank ac-
count after the consumer has payed with
a credit card or through the PayPal sys-
tem. So the money transfer is direct from
april 2009
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