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23
Cash for campaigns
a Taiwanese academic specialising in elections says the direction the government
is moving on campaign finances is correct. Free TV, televised debates, and support
for advertising expenses, could all be on the cards
by Island Ian
C
HEN TzU-LEONG believes that “Though limits have been introduced reason, it’s my opinion that the govern-
the candidates with most money to reduce the campaign expenses of the ment ought to assume a more interven-
can gain an advantage in the candidates, they haven’t produced any tionist role and organise campaigns fund-
campaign for the upcoming Legislative practical results. This happens in Taiwan ed by the public coffers,’’ he said.
Assembly elections. and, I believe, also in Macau. With the
The professor of the Publicity De- money invested, the campaigns are in- Debates
partment of the Cheng-Chi University creasingly more elaborate and this isn’t a
has called on the government to finance good sign,’’ Cheng said. In respect of Taiwan’s electoral cam-
the electoral campaigns by organising paigns and state participation, Cheng
televised debates and offering free pub- Limits revealed that Taipei organises candidate
licity on TV to level the playing field. debates and TV time for candidates.
On March 24 he organised a discus- The 2005 spending limit for each “The Executive ought to take re-
sion on electoral campaigning strategy Legislative Assembly candidate of sponsibility for part of the campaigning
and its effects. MOP4,320,357.28 has been effectively dou- expenses. I suggest that they finance cam-
Cheng made a speech in which he bled to MOP8,942,959.84, for this year’s paigns, for instance by allowing TV time
said election campaign expenses usually, elections. This corresponds to 0.02 percent on the public TV channel, organising tel-
override the limit imposed by law and of the MSAR budget for the present year, as evised debates, or supporting the distribu-
used as an example the political disputes stipulated by the electoral law. tion expenses of electoral pamphlets. This
in Taiwan, where candidates spend large Cheng said this doesn’t appear to be will allow candidates with less economic
amounts on TV ads. necessary and that the figure should be capacity to have more chance of getting
Also in Taiwan, a maximum spend- based on parameters such as the number their message across,’’ said Cheng.
ing limit is imposed by law, but this isn’t of voters, the Gross Domestic Product, the He also underlined that the govern-
usually respected. According to the pro- values practised by the publicity industry ment shouldn’t worry too much about vio-
fessor, candidates present expenses that and the level of the population’s wages. lations of the campaigning expenses limit,
do not correspond to the actual amounts “It’s obvious that there is no justice but concentrate instead on guaranteeing
spent and the Government doesn’t have in electoral campaigns where the richest that the elections are not the target of ma-
the capacity to oversee this. candidates have the advantage. For this nipulation or of acts of corruption.
april 2009
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