This page contains a Flash digital edition of a book.
of SustainableBusiness.com, which
includes a “Green Dream Jobs” online
directory. Corporations need strong
communicators as they build environ-
mental strategy into their policy, partner
digital
with nonprofi ts and work to respond
more quickly to rising public concern
over environmental issues.
“Many companies have environ-
mental managers, who are now being
upgraded in terms of status,” says Dan
MAGAZINE Esty, co-director of the Center for Busi-
ness and Environment at Yale Univer-
sity, and co-author of Green to Gold:
It’s free, and it’s very, How Smart Companies Use Environ-
very
mental Strategy to Innovate, Create Val-
ue and Build Competitive Advantage.
ggrreeen.en.
“To be a successful manager, you need
good analytical skills, to understand the
environment in a business context—as
a core business strategy.”
The 300 largest corporations are
Start enjoying your digital copy of Natural Awakenings
now in the initial stages of crafting a
new social frontier, writes author Bruce
TODAY!
Piasecki, in World Inc. “Business fi rst
seeks to sustain and further itself,” he
notes from his perch as president and
founder of his consulting fi rm, Ameri-
can Hazard Control Group, “but this
revolution has the side benefi t of being
So simple, a . . .
good for us all.”
Turning Blue and White
Collars Green
The 10 Midwestern states perhaps suf-
fering most from the disintegration of
the country’s traditional middle class
are ideally suited for wind energy
development. According to the Envi-
ronmental Law and Policy Center, they
could jointly realize nearly 37,000 new
jobs by 2020 if the nation’s renewable
energy portfolio were set to 22 percent.
A University of California at
Berkeley study update in 2006, “Putting
. . . well, you know.
Renewables to Work: How Many Jobs
Can the Clean Energy Industry Gener-
ate?” projects that the renewable energy
industry could consistently produce
more jobs per megawatt of electricity
To view the digital versions
generated—in construction, manufac-
of our magazne or subscribe to
turing, installation, operations and man-
agement and fuel processing—than its
receive an email link monthly,
fossil fuel industry counterpart. Given a
20 percent national renewable energy
visit: ReadNA.com standard that includes 55 percent wind
energy, that could equal 188,018 new
jobs by 2020.
26 Oakland, Macomb, Livingston & St. Clair, MI
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