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WELCOME TO
Green Coll ar
AMERICA
A WORKABLE WAY TO NEW JOBS AND
SUSTAINED RECOVERY
by Brita Belli
Illustrations by Joe Weissmann
Yes, the traditional American eco-
nomic picture is bleak, with every
major sector—retail, banking, auto-
motive and construction—
reporting record job losses.
Twenty-two of the 30 companies compris-
ing the Dow Jones industrial average have
reported job losses since the economy
began crumbling in October 2008, includ-
ing industries that many experts thought
were strong enough to weather the storm;
even construction equipment manufacturer
Caterpillar announced 20,000 jobs would
be cut on January 27, and pharmaceuti-
cal giant Pfi zer announced 8,000 job cuts
the same day. That month, the nationwide
unemployment rate reached
7.6 percent, its highest level since
the 1980s recession.
But, the previously nascent green
economy is taking shape, bringing with
it the promise of new jobs.
Among these will be well-pay-
ing manufacturing jobs; management
and sales opportunities with huge
growth potential; and abundant
niche positions for enterprising
students and others seeking alterna-
tive careers. On the upper tiers of
the economic ladder, many CEOs
and CFOs are already jumping
into green jobs. Online green job
directories are heavy with listings
for those with pertinent business
experience.
Government Stimulus
To jumpstart this new green econ-
omy, much hope rests upon the
www.MichiganHealthyLiving.com
April 2009
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