Second-Year Core Courses
C250 C260
Customer Service Inside and Out Marketing Strategies
Institute For Organization Management
It is essential to have a customer service mentality. Identify Learn how to create and implement a marketing plan to
ways to outline and refine a quality vision statement for your promote your organization and community. Find out how
customers to keep them satisfied. to target specific audiences, develop effective one-to-one and
Course topics:
one-to-many communications, and assess your marketing

Defining a customer service vision for your organization or
programs.
department. Course topics:

Earning a reputation for superior customer service.

Key elements of a marketing plan.

Managing customer expectations.

Techniques for researching your audience and measuring success.

Marketing tools for nonprofits.
C220
Is That Legal?
C261
Perhaps the most important part of any job is knowing the
Programming With a Purpose
law. Don’t put your career on the line because you are simply
Events and programs typically bring together a wide range
misinformed on legal issues.
of stakeholders for a specific purpose. Learn how to execute
Course topics:
events that exceed the expectations of all involved.

How to select legal counsel. Course topics:

Areas in which legal problems are most likely to occur.

Determining if a program aligns with your mission.

Legal trends that affect nonprofits.

Understanding the essentials of funding and sponsorship.

Establishing timelines and project management.
C230

Managers Who Motivate
C270
You play an integral part in empowering your colleagues
Votes and Voices
to achieve greatness. Learn how to assess and improve Nonprofits serve as advocates for their members and
your own management style tailored to the needs of your communities. Organizing a grassroots network doesn’t
workforce and how to handle tough situations. have to be overwhelming. Learn the basics of a successful
Course topics:
approach to legislative advocacy and policy.

Developing your personal management style.
Course topics:

Understanding a diverse workforce.
Why a chamber or association should be active on the legislative

Managing conflict and change.
front.

How to form legislative policy.

How to run a grassroots network.
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