Fourth-Year Core Courses
C470 C490
Advocacy and Alliances IOM and Beyond
Institute For Organization Management
Once your advocacy program is in place, you are ready to Review your Institute experience and discuss professional
take the next steps. Delve into the ins and outs of coalition development through a roundtable discussion with your
building, grassroots management, political endorsements, peers. Find out what exists beyond Institute, as well as ways
and election activity. to stay involved in the program.
Course topics: Course topics:

Developing political coalitions.

Your personal commitment to continued professional

Building an airtight endorsement strategy. development.

Deciding if a political action committee (PAC) is right for your

The Institute experience and the next steps for your professional
organization. development.

Key discoveries made during Institute and their significance.
C440
Collaborative Leadership
C450
Pitch It, Sell It, Close It
Leadership begins with taking charge of personal goals and
commitments. Maximize your organization’s potential and
What do you do when you’re close to making the sale but
create a synergistic environment by learning how to lead
not quite there? Discover that extra something you need to
together.
clinch the deal. Learn the steps of the sales process, the most
Course topics:
effective closing techniques, and how to overcome resistance.

Developing a culture of leadership in your organization.
Course topics:

Training staff and volunteers to enhance their leadership

Methods to sell membership and make decisions.
potential.

Innovative ways to pitch membership and build relationships.

Building dynamic teams for success.

New and creative techniques to closing membership sales.
C441 C460
Industry Forecast Technology Decoded
Is your organization ready for the future? Explore trends A Web site and a membership database are basics of doing
and issues affecting the nonprofit world and prepare for the business today. Take the necessary steps to develop a
future. technology plan that works for your organization.
Course topics: Course topics:

Discover essential industry trends.

Creating a technology plan and budget.

Understand how the changing complexities of the global market

Weighing the costs and benefits of technological solutions.
affect your members.

Streamlining with new technology tools.

Explore the technology horizon.
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